How to Do Better in Google
Easy SEO for Website Owners. My previous article on SEO spammers told of all the things that can go wrong around getting a higher Google search page listing. What happens when you hire the wrong SEO company or buy the wrong SEO software. But what can a typical website owner do to boost their traffic more »
Death to the SEO spammers
The SEO sector has been busy the last six months. Google released their ‘panda’ and more recently their ‘penguin’ search updates, both focused upon the spammers and those trying to manipulate website search page positioning. Not all SEO companies are honest or know what they’re doing This is what Google is trying to block and more »
What is WordPress?
We still get asked this. What is WordPress? It’s the most popular CMS (content management system) ‘software’ on the planet. Yes, it started out as and remains a popular blogging platform. But it is now generally acknowledged by independent observers as full CMS platform. It’s used by tens of millions of companies and individuals, worldwide. more »
How Publishers Will Make Money Online
Traditional print-only Newspapers and magazine publishers have been left behind these days as readers move away from paper to online. However prestigious publications have finally realised their need to embrace online, especially with the rise and rise of tools like the iPad. Here’s the keynote presentation from the Changing Media Summit 2012, discussing how the more »
AdWords – A Waste of Money?
We have a few clients that run Adwords campaigns. I’ve always pushed AdWords as an advertising vehicle since it can provide a quick fix to lousy traffic problems and sales leads. It’s the modern day replacement for the Yellow pages, with the potential to get businesses 3-5x more leads, for the same or less cost. more »
Featured Posts
An independent investigation into the NZ Yellow Pages New Online Services Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier more »
This was the title of a recent study by ientry.com released today, highlighting what’s going horribly wrong with websites today. Why they’re not getting the Google traffic they deserve and their owners expect. The site may look great and has the needed keywords… But 78% of websites have robots.txt and sitemap problems 63% of sites more »
SEO and the ability of a website to ‘be found’ by Google is ever-changing. Unfortunately design schools seldom teach the intricacies of search marketing – Which is why most small business websites today are ranked low by Google and will never get to Page One. Too many website designers still cling to the ‘old rules’ more »
Asides
- Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort. #
New Age Marketing Ideas and Best Practices
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