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Google Ranking – Meta Keywords and Descriptions

There’s a lot of misconceptions around the use and value of the keywords meta tag and meta descriptions when it comes to getting a website ranked in Google. I commonly hear of web designers and SEO people spending time on both the meta descriptions and meta keywords, adding this into the site or page headers. more »

Marketing could go the same way as carburetors

New technology has seen the rise and fall of many trades and professions. Marketing as we know it could be going the same way as mechanics who tuned carburetors, common in all cars back in the 70s and earlier – Before fuel injection for petrol engines really took off in those Japanese imports, giving us more »

Why Marketing Executives Get Little Respect

A recent article in Forbes magazine discussed why marketing executives performance is substandard and why they are seldom trusted by their bosses. The key issue raised in the article being that most senior marketing executives appear to work on their ‘gut instinct’ instead of utilsing data or reasoning, common with other executive roles. The problem more »

My New Year Resolution – Marketing Automation

We’ve a new year resolution. Gathering and tracking more leads for this and my other websites. For most of us it starts with subscribe forms, tied into a good email marketing system like mailchimp, aweber or similar. This is where we must all start, by building a mailing list. There are loads of new tools more »

Your Website – A Brochure or Sales Channel?

This is a long rant, so if you’re a designer or marketer, have patience, don’t be offended, because there is a point. To most businesses, their website is just an online version of their printed sales brochure. And when the site isn’t performing in terms of traffic or inquiries, the fix is inevitably a re-design more »

Asides

  • Now that we are building websites virtually full time these days, I get lots of questions. Primarily over the cost. (more…) #

New Age Marketing Ideas and Best Practices

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