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Are you spending too much on Web Design?

It’s an easy question. There’s a lot of money spent by companies here on the look of their new website. Thousands spent to get the right visuals and that elusive wow factor. Design is often carefully crafted by professionals, with lots of meetings, proofs, mockups, exactly the same process as was common with the old more »

Google says for More Traffic, Add Content

A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like. A website that hasn’t had any regular content updates in the last 3-6 months, has likely plummeted in more »

Traffic is Queen, Conversion is King

This was part of a discussion with a large eCommerce client of mine this week. In a year with his updated WordPress shop site, we had managed to increase the traffic to his site 5x and sales a similar amount. He’s delighted of course. Yet has concern was always around getting more traffic, which when more »

Blogging & Content Marketing – Does it work?

There’s a lot of hype around content marketing today. The new messiah to getting traffic and leads. Popular sites like copyblogger.com talk of it endlessly. Certainly adding new, fresh content to your site will get you noticed by Google, since google likes busy websites with good, original, relevant content and may often reward you with more »

Magento Toppled from No 1 Spot

For many years Magento and ZenCart have lead the ecommerce race. The preferred open source software platforms to setup professional online stores for businesses of all sizes. But Magento (used mainly by developers) and Zen Cart (used more by amateurs), have recently been pushed off their number one and two spots by WooCommerce, a WordPress more »

Asides

  • Now that we are building websites virtually full time these days, I get lots of questions. Primarily over the cost. (more…) #

New Age Marketing Ideas and Best Practices

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