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Is Content Still King?

Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King." However if you’re selling, there may be a bigger [...]

Don’t Cold Call, Social Call

We’ve long resisted the move to include social media in this blog. I initially saw it as a tools for the young and colleagues worldwide in sales revealed that their time spent on Twitter, Facebook etc simply wasn’t giving results compared with more traditional lead generation strategies like referrals, trade shows and general networking. [...]

My Direct Mail Isn’t Working!

It’s a common cry that applies to both direct mail and advertising generally. Sales are static and not increasing, even though we’re spending more on marketing and even becoming more creative in our copy or offer. Rafi Albo talked of three key elements to a high response  campaign. A good, highly segmented mailing database, Superb creative with [...]

Want a Better Response Rate? Try Doodling

There are dozens of ways to boost response rates. i.e. Better offer, being more creative, good copywriting, personalisation, purls, targeting an audience etc. However often we can boost response rates by doing something remarkably simple too. David Frey’s video showed us that simple often works far better than expected. Where to start? Just add [...]

Lots of PDF Flyers or Bills to Distribute?

You’d think it would be easy. You’ve a new brochure, catalogue, voucher or monthly bill you want to get out to your customer base. You just want to save on paper and stamps, so it makes sense to email out a pdf. If you’re a small businessperson with only a couple hundred regular customers, then [...]

Asides

  • Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department !   It must be a team effort. #

New Age Marketing Ideas and Best Practices