Rise of the Small Directory Sites
If you're new here, we suggest subscribing to my Newsletter bringing you the latest in Digital Marketing trends and business opportunitiesWe’ve had a lot to say in recent years around the coming demise of directories like Yellow, Finda, Gopher, Localist etc. These each compete head on with Google and in every instance I’ve seen, provide more »
Yelp Now in New Zealand
Yelp has arrived, complete with all the features available in the US. Local businesses and consumers will be the big beneficiaries. Losers include local competing directory providers like finda, localist, menus, dineout and others. The Yelp system can largely replace what most others can offer consumers looking to track down good businesses to deal with. more »
Digital Marketing – Like Formula One Racing?
I love watching Top Gear on TV. A recent episode showed Richard Hamond attempting to drive an Formula 1 racecar. Although Hammond is certainly no ‘Stig,’ one has to admit that he’s driven some very fast cars over the years and has to be classified as a very competent amateur, putting aside perhaps from that more »
Marketing Better – With Data
An article in todays Auzzie Marketing Magazine lamented the problems around the issues of utilising ‘Big Data’ in marketing. i.e. Getting Chief Marketing Officers (CMO) on board with the idea. Apparently in the Auzzie market at least, it’s become a catch-cry this year. Data in marketing and promotional material is hardly new though. It’s been more »
WordPress Sites Under Bot Attack
Websites running open source software like WordPress and Joomla have had a busy week. Last Friday morning saw the emergence of some serious bots scanning the internet looking for sites with ineffective passwords and security. (Ref nextweb article). As the article noted. “One risk is that personal bloggers that set up WordPress installations might not more »
Featured SEO Posts
Today we setup a local WordPress Meetup group. For those few that don’t know what a meetup group is, it’s a forum that brings people of similar interests together, physically. The meetup website helps organise and promote real events. Whether your interest is food, movies, hiking, yoga or internet marketing, there are millions of groups more »
An independent investigation into Get Online Business Websites You’ve seen it on TV. A free website for businesses by MYOB and Wespac, under the branding of www.GetOnline.co.nz. The sales pitch is convincing with quite nice designs, able to be found in Google, mobile compatibility, even eCommerce options. So, what’s the catch? Do they work? Certainly more »
Here’s some real data that may help many business owners and website designers to figure out why their websites seldom show up on page one of a search. This is analytical research, not some hype from an SEO scammer. Every two years, SEOmoz publishes a Search Engine Ranking Factors report, in which it surveys the more »
It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be the right amount for a small business website. Much more if you’re in a competitive marketplace. Yet mention to any small business owner that they’d have to set aside around $6,000 per annum for SEO, which help to be found more »
Ideally, an expertly rebuilt, Google-optimised website should get a 300-400% traffic increase within 3 months of going live. The results, right, come from a project done by an expert colleague in the US. But sadly, this type of traffic improvement very seldom happens with new websites, as the goals for most website rebuilds is always more »
An independent investigation into the NZ Yellow Pages New Online Services Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier more »
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