There Are No Shortcuts to Awesome
This is a quote from a fellow web developer Andy Stratton in the US, presenting at a recent conference. Every client wants an ‘AWESOME’ website they can be proud of. But Andy reminded us that there’s still a trade-off when supplying any product or service. When I worked in the print industry back in the more »
6 Ways Small Businesses Can Beat Big Business
Big Business, in spite of their big budgets, seldom do online well. With an emphasis on campaigns and branding, they forget the essentials of being found online or have a specific inbound lead generation strategy in place. Recalling my 7 years working in the marketing department of a big NZ corporate, any online or print more »
Need traffic? The Website To-Do List
Ideally, an expertly rebuilt, Google-optimised website should get a 300-400% traffic increase within 3 months of going live. The above results come from a project done by an expert colleague in the US. But sadly, this seldom happens, as the goals for most website rebuilds is around ‘the look’. It’s somehow assumed that more traffic more »
Yellow’s Last Gasp – Will They Survive 2012?
An independent investigation into the NZ Yellow Pages New Online Services Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier more »
SalesPeople – Be Gone!
In the interests of killing off more sacred cows, today we question the need for tradition field salespeople (not those pesky telemarketers), in our fast-paced, internet world. Don’t get me wrong, I’ve a lot of respect for several salespeople I’ve met and simply can’t do what they do. I tried various sales roles a few more »
Featured Posts
This was the title of a recent study by ientry.com released today, highlighting what’s going horribly wrong with websites today. Why they’re not getting the Google traffic they deserve and their owners expect. The site may look great and has the needed keywords… But 78% of websites have robots.txt and sitemap problems 63% of sites more »
The tracking abilities in the digital realm are now immense. Those who have run email campaigns see a glimpse of the possibilities. We know who opens our emails, when and if they clicked on any of the enclosed links. Handy stuff. It gets better. As a real-world example, last month I did our first DM more »
It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange more »
Asides
- Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort. #
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