Email – Why So Bad at Selling?
Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. Firstly, as a way to get quick sales, email, although simple, cheap and convenient, isn’t good. Delivery and open rates are abysmal, with poor response and redemption rates somewhat worse than direct mail and heading towards mass marketing. We keep [...]
The Death of Direct Mail
By Drayton Bird A while back, my Australian partner Malcolm Auld sent me a piece by a ‘marketing expert’ named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom — but do it online. After reading that, I rushed to the phone [...]
Sell to Home Owners? Here’s a Gem
Sometimes it’s a obvious things that can make a big difference. How would you like to double your mailing response rates AND sales within 30 days? Here’s an idea I stumbled on courtesy of the Dan Kennedy website here. (I’m a big fan of Dan and his crew, often recommending other small business owners subscribe [...]
Google Video – The Secret Sauce
We don’t normally think of video as a marketing channel, however it does make lots of sense. We’ve all been watching and coerced by TV ads for 50 years, and having your own Youtube video channel brings it all within the reach of small business. Few people realise that Youtube is the second most common [...]
More caffeine anyone?
This month Google upgraded their search engine to a more efficient structure. Called ‘Google Caffeine‘ it’s a revamp of Google’s indexing infrastructure. Previously, Google’s crawling and indexing systems worked as batch processes – the GoogleBot would crawl your website every few weeks, process the information, and then add it to their index. Now, Google’s index updates [...]
Featured Posts
It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange [...]
What may be hotter than Web 2.0? Personalised URLs (PURLs). 42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. [...]
Asides
- Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort. #
New Age Marketing Ideas and Best Practices
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All advice and opinions here are offered freely on a no-liability basis.
