News, Ideas & Rants on e-Marketing
- 2012
- Feb05What’s the cost of SEO?“It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be ...”
- Jan11046 Ways Small Businesses Can Beat Big Business“Big Business, in spite of their big budgets, seldom do online well. With an emphasis ...”
1 comments - 2011
- Dec
- Nov
- Oct3017To know the future, watch your kids“I recall an amazing presentation at a TED conference with scientist Clifford Stoll a ...”
- Sep
- Aug252111Here's the 12 major reasons Google hates you...“ Not getting your share? Successful websites get lots of traffic, ...”096 Ways to BE FOUND online1 comments03eCommerce in NZ – Will it ever catch on?1 comments
- Jul
- Jun27Facebook – Currently Broken for Business1 comments1507The Facebook Guide for Small Biz1 comments
- May12Spam, Scams and Websites2 comments
- Apr2421Whew – Website’s done, I can relax now…“This is the common thinking out there regarding the building (or re-building) of a website. Business ...”
2 comments17 - Mar
- Feb
- Jan
- 2010
- Nov
- Oct
- Aug22Email – Why So Bad at Selling?“Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. ...”
- Jul30The Death of Direct Mail“By Drayton Bird A while back, my Australian partner Malcolm Auld sent me a ...”05Sell to Home Owners? Here's a Gem“Sometimes it's a obvious things that can make a big difference. How would you like ...”
- Jun24Google Video - The Secret Sauce“We don't normally think of video as a marketing channel, however it does make lots ...”222117Help! My business Sucks!“I recently came across a small business entrepreneur Andrew Lock. This guy is making a ...”03
- May
- Feb
- Jan
- 2009
- Dec
- Oct
- Sep
- Aug2116Digital Summit 09“Earlier this year we attended the Clemenger Digital Summit here in Auckland. An interesting event ...”08
- Jul
- Jun2214Is Direct Traffic Better Than Google Traffic?“Not all web traffic is equal and understanding the value of direct traffic can help ...”130504Use Direct Mail to Build Your e-Mail List“In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional ...”03
- May313023Small Retail Loyalty - Case Study“ Most businesses lose between 15 and 20 percent of their customers every ...”6 Website Ways to Support Your Mail1 comments19181615Marketing's Dirty Little Secret“Studies indicate that only 58 % of direct marketing operations are deemed effective. That means ...”120503
- Apr262016Sometimes Simple Works“We often get overwhelmed by the need to do really fancy stuff. In some sectors, ...”150906
- Mar302521Starbucks – It’s the Experience, stupid“In the consumer marketplace, Starbucks has become a household name. Marketing gurus have held them ...”170201
- Feb
- Jan221514How Others Treat Your Mail“by Dean Rieck I’ve pointed out previously that while you might spend days, even weeks, crafting ...”0802
- 2008
- Dec19Transpromo – How NOT to do it“Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise ...”03All I Wanted was a Loaf of Bread“The Paradox of Choice By David Cross “If you can find bread, buy ...”
- Nov
- Sep09Seth on Web 2.0 - Where it fits1 comments
- Aug
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All advice and opinions here are offered freely on a no-liability basis.
All advice and opinions here are offered freely on a no-liability basis.
