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2012
Feb
05
What’s the cost of SEO?
“It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be ...”
Jan
11
There Are No Shortcuts to Awesome
04
6 Ways Small Businesses Can Beat Big Business
“Big Business, in spite of their big budgets, seldom do online well. With an emphasis ...”
1 comments
2011
Dec
28
Need traffic? The Website To-Do List
27
Yellow’s Last Gasp - Will They Survive 2012?
1 comments
23
SalesPeople - Be Gone!
07
Directory Telemarketers - Be Gone!
02
More Leads with Blog + Facebook Combo
Nov
21
Businesses Missing out on eCommerce Dollars
15
Save your Google Ranking!
12
Radio Advertising – Back to the 80s
1 comments
07
It’s Official – To be found online, Get a Blog
2 comments
Oct
30
Online Directory Listings – Are They Worth It?
2 comments
17
To know the future, watch your kids
“I recall an amazing presentation at a TED conference with scientist Clifford Stoll a ...”
Sep
18
Do we really need graphic designers to build websites?
Aug
25
Google’s sent you mail - The paper variety
21
Fastest Growing, Most Popular CMS – WordPress
3 comments
11
Here's the 12 major reasons Google hates you...
“ Not getting your share? Successful websites get lots of traffic, ...”
09
6 Ways to BE FOUND online
1 comments
03
eCommerce in NZ – Will it ever catch on?
1 comments
Jul
12
So, you’ve just shifted premises. Did you tell Google?
05
15 Million Downloads!
2 comments
Jun
27
Facebook – Currently Broken for Business
1 comments
15
Google AdWords – Why it’s becoming popular
07
The Facebook Guide for Small Biz
1 comments
May
12
Spam, Scams and Websites
2 comments
Apr
24
YOU Like Your Website – But Does Google?
21
Whew – Website’s done, I can relax now…
“This is the common thinking out there regarding the building (or re-building) of a website. Business ...”
2 comments
17
Your new business card…
Mar
29
Online Advertisers Losing Control
20
Converting Your Toughest Visitor
Feb
24
YOU like your website but does Google?
Jan
30
Why do 98% of Website Visitors Take NO Action?
2010
Nov
29
Google Goggles - Merging Offline and Online
24
STOP PRESS - Google Search Goes Local
Oct
06
Tracking - Good Marketing or Invasion of Privacy?
Aug
22
Email – Why So Bad at Selling?
“Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. ...”
Jul
30
The Death of Direct Mail
“By Drayton Bird A while back, my Australian partner Malcolm Auld sent me a ...”
05
Sell to Home Owners? Here's a Gem
“Sometimes it's a obvious things that can make a big difference. How would you like ...”
Jun
24
Google Video - The Secret Sauce
“We don't normally think of video as a marketing channel, however it does make lots ...”
22
More caffeine anyone?
21
Mobile Web - What's going wrong?
17
Help! My business Sucks!
“I recently came across a small business entrepreneur Andrew Lock. This guy is making a ...”
Don’t compare mobile to email marketing
03
Mobile Marketing – Some Real-world Stats
May
26
Googles Local Business Bonanza
20
Social Media - I was Wrong
19
Your Customers have gone Mobile – Have YOU?
15
How often should you mail?
09
Tri-Messaging. The Best Digital Marketing Mix?
Feb
23
Firms Hold Fast to Snail Mail
19
Change – Why so hard?
05
Is Content Still King?
Jan
27
Don’t Cold Call, Social Call
15
My Direct Mail Isn’t Working!
2009
Dec
21
Want a Better Response Rate? Try Doodling
12
Lots of PDF Flyers or Bills to Distribute?
06
Show Me the Money [with More Channels]
Oct
30
Your Marketing Sucks!
26
Overseas Retailers – In Love with Direct Mail
24
Using Point-of-Sale to Improve Profitability
10
Grocery Specials via email – Does it work?
Sep
02
Marketing: It’s Not About You
Aug
21
Email Marketing – How to make it work
16
Digital Summit 09
“Earlier this year we attended the Clemenger Digital Summit here in Auckland. An interesting event ...”
08
Blogs or Websites – What’s Best?
Jul
26
Retail Marketing Opportunities Never Better
11
Restaurants - Natural Affinity with Mobile
04
SMS or Die – Part 2
Jun
22
Easy 15% More Sales for Online Shop
14
Is Direct Traffic Better Than Google Traffic?
“Not all web traffic is equal and understanding the value of direct traffic can help ...”
13
SMS or Die - Part 1
05
Birthdays Bring in the Customers
04
Use Direct Mail to Build Your e-Mail List
“In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional ...”
03
Google sends the most leads to your site, Right?
May
31
Why Online Advertising is Failing us
30
Adding Mobile to your Next Mailer
23
Small Retail Loyalty - Case Study
“ Most businesses lose between 15 and 20 percent of their customers every ...”
6 Website Ways to Support Your Mail
1 comments
19
Save up to 62% on Postage Costs
18
Transpromo – The New Route to Revenue
16
Are Our Email Open Rates Fixable?
15
Marketing's Dirty Little Secret
“Studies indicate that only 58 % of direct marketing operations are deemed effective. That means ...”
12
Latest eCommerce Conversion Rates
05
Most Still Prefer Real Stores
03
No More Plastic Loyalty Cards
Apr
26
Is a 35% Response Rate Rise Enough?
20
iPhone Direct Marketing / Loyalty Card
16
Sometimes Simple Works
“We often get overwhelmed by the need to do really fancy stuff. In some sectors, ...”
15
Best Practices Email Marketing Workshops
09
What’s in a Name?
06
Halve Your Returned Mail Costs
Mar
30
Fear, Food and Sex
25
Restaurant Rewards
21
Starbucks – It’s the Experience, stupid
“In the consumer marketplace, Starbucks has become a household name. Marketing gurus have held them ...”
17
Small is the New Big
02
The Agency Challenge
01
Seth Godin - Building Brands or a Tribe?
Feb
28
Bobs Copywriting Corner
The Dark Side of Marketing
01
Non Profits - Fundraising
My Website isn’t generating leads!
Jan
22
Double Your Rewards
15
Shocking 1700% Revenue Increase
14
How Others Treat Your Mail
“by Dean Rieck I’ve pointed out previously that while you might spend days, even weeks, crafting ...”
08
A Word Is Worth 1,000 Pictures
02
Introducing PURLs – The New Treasure
2008
Dec
19
Transpromo – How NOT to do it
“Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise ...”
03
All I Wanted was a Loaf of Bread
“The Paradox of Choice By David Cross “If you can find bread, buy ...”
Nov
19
Better Billing with Transpromo
06
eMail Marketing Shortcuts
Sep
09
Seth on Web 2.0 - Where it fits
1 comments
Aug
15
Small Retail Marketing
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2009 Response Rate Report
5000BC – Free Advice
Better Response on a limited budget? Try Doodling!
Direct, Not Mass Marketing the Preferred Option in 2010
Jeff Grill of Mimeo – Eliminate the Fear Factor
Less Choice = More Sales
Marriage of Direct+Digital
Retaining Customer Loyalty
Social Media Snake Oil?
Start Offline, Move Online
Today’s Marketing Choices
Use Your Data to Know your Customers
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