Hints & Tips for Local Business Owners
- 2010
- Aug22Email – Why So Bad at Selling?“Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. …”
- Jul30The Death of Direct Mail“By Drayton Bird A while back, my Australian partner Malcolm Auld sent me a …”05Sell to Home Owners? Here’s a Gem“Sometimes it’s a obvious things that can make a big difference. How would you like …”
- Jun24Google Video – The Secret Sauce“We don’t normally think of video as a marketing channel, however it does make lots …”222117Help! My business Sucks!“I recently came across a small business entrepreneur Andrew Lock. This guy is making a …”03
- May
- Feb
- Jan
- 2009
- Dec
- Oct
- Sep
- Aug2116Digital Summit 09“Earlier this year we attended the Clemenger Digital Summit here in Auckland. An interesting event …”08
- Jul
- Jun2214Is Direct Traffic Better Than Google Traffic?“Not all web traffic is equal and understanding the value of direct traffic can help …”130504Use Direct Mail to Build Your e-Mail List“In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional …”03
- May313023Small Retail Loyalty – Case Study“ Most businesses lose between 15 and 20 percent of their customers every …”6 Website Ways to Support Your Mail1 comments19181615Marketing’s Dirty Little Secret“Studies indicate that only 58 % of direct marketing operations are deemed effective. That means …”120503
- Apr262016Sometimes Simple Works“We often get overwhelmed by the need to do really fancy stuff. In some sectors, …”150906
- Mar2521Starbucks – It’s the Experience, stupid“In the consumer marketplace, Starbucks has become a household name. Marketing gurus have held them …”170201
- Feb
- Jan221514How Others Treat Your Mail“by Dean Rieck I’ve pointed out previously that while you might spend days, even weeks, crafting …”0802
- 2008
- Dec19Transpromo – How NOT to do it“Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise …”03All I Wanted was a Loaf of Bread“The Paradox of Choice By David Cross “If you can find bread, buy …”
- Nov
- Sep09Seth on Web 2.0 – Where it fits1 comments
- Aug
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All advice and opinions here are offered freely on a no-liability basis.
All advice and opinions here are offered freely on a no-liability basis.
