Kevin T
What’s the cost of SEO?
It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be the right amount for a small business website. Much more if you’re in a competitive marketplace.
There Are No Shortcuts to Awesome
This is a quote from a fellow web developer Andy Stratton in the US, presenting at a recent conference. Every client wants an ‘AWESOME’ website they can be proud of. But Andy reminded us that there’s still a trade-off when supplying any product or service. When I worked in the print industry back in the 90s, it was Quality, Speed, Low Price – Pick two.
6 Ways Small Businesses Can Beat Big Business
Big Business, in spite of their big budgets, seldom do online well. With an emphasis on campaigns and branding, they forget the essentials of being found online or have a specific inbound lead generation strategy in place.
Need traffic? The Website To-Do List
Ideally, an expertly rebuilt, Google-optimised website should get a 300-400% traffic increase within 3 months of going live.
The above results come from a project done by an expert colleague in the US. But sadly, this seldom happens, as the goals for most website rebuilds is around ‘the look’. It’s somehow assumed that more traffic will magically follow! Yeah, right
Yellow’s Last Gasp – Will They Survive 2012?
An independent investigation into the NZ Yellow Pages New Online Services
Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier Yellow CEOs talked about working with Google too. Here’s an article dating back to 2009 which just resulted in Yellow using Google maps technology.
SalesPeople – Be Gone!
In the interests of killing off more sacred cows, today we question the need for tradition field salespeople (not those pesky telemarketers), in our fast-paced, internet world. Don’t get me wrong, I’ve a lot of respect for several salespeople I’ve met and simply can’t do what they do. I tried various sales roles a few times in my long lifetime, and really, I was no good at it. (Us engineers are simply too analytical and prone to only tell the truth, the whole truth and nothing but the truth. It’s a curse…)
Directory Telemarketers – Be Gone!
A colleague has been talking to a lot of small business owners recently. When we talk to them about their website and online marketing, a common complaint is their harassment by the local directories. e.g. Yellow pages, Locallist, Finda and Gopher.
More Leads with Blog + Facebook Combo
This came from some recent stats out of the US today. It seems those who run an active blog get 55% more website traffic and 88% more sales leads!
However to me it comes down to having the right mix of communication channels available to customers. I have several clients selling their products or services to
consumers that use both their Website and a Facebook page very successfully. The general indication is that around half their new business comes from their WordPress blog and website, with people using a search and their site pops up. The other half comes from Facebook chatter and online referrals.
Businesses Missing out on eCommerce Dollars
A stark reminder of this fact came from an article today in Smart Company in Auzzie, We’ve no equivalent online magazine here in NZ, but the Australian small business and retail experience discussed in their articles mirrors what’s happening here.
Save your Google Ranking!
This was the title of a recent study by ientry.com released today, highlighting what’s going horribly wrong with websites today. Why they’re not getting the Google traffic they deserve and their owners expect. The site may look great and has the needed keywords… But
All advice and opinions here are offered freely on a no-liability basis.
