Kevin T
Email – Why So Bad at Selling?
Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. Firstly, as a way to get quick sales, email, although simple, cheap and convenient, isn’t good.
Read more on Email – Why So Bad at Selling?…
Share on FacebookThe Death of Direct Mail
A while back, my Australian partner Malcolm Auld sent me a piece by a ‘marketing expert’ named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom — but do it online.
Read more on The Death of Direct Mail…
Share on FacebookSell to Home Owners? Here’s a Gem
Sometimes it’s a obvious things that can make a big difference. How would you like to double your mailing response rates AND sales within 30 days? Here’s an idea I stumbled on courtesy of the Dan Kennedy website here. (I’m a big fan of Dan and his crew, often recommending other small business owners subscribe to their monthly mailers).
Read more on Sell to Home Owners? Here’s a Gem…
Share on FacebookGoogle Video – The Secret Sauce
We don’t normally think of video as a marketing channel, however it does make lots of sense. We’ve all been watching and coerced by TV ads for 50 years, and having your own Youtube video channel brings it all within the reach of small business. Few people realise that Youtube is the second most common place people search for content or ideas on the web!
Read more on Google Video – The Secret Sauce…
Share on FacebookMore caffeine anyone?
This month Google upgraded their search engine to a more efficient structure. Called ‘Google Caffeine‘ it’s a revamp of Google’s indexing infrastructure.
Previously, Google’s crawling and indexing systems worked as batch processes – the GoogleBot would crawl your website every few weeks, process the information, and then add it to their index. Now, Google’s index updates at the same time the page is crawled. In other words, when GoogleBot visits your page, it pushes it ‘live’ immediately.
Read more on More caffeine anyone?…
Share on FacebookMobile Web – What’s going wrong?
A month dominated by mobile stories here and worldwide. One article in ISM from the UK quoted the local Google head as predicting that by 2013 internet access will involve more mobiles, than laptops or desktop PCs!
Read more on Mobile Web – What’s going wrong?…
Share on FacebookHelp! My business Sucks!
I recently came across a small business entrepreneur Andrew Lock. This guy is making a fortune on ebay and gained a high profile in the US. He starts with the premise that conventional marketing is dead and a waste of money. Any small business still using it won’t be around too long.
Read more on Help! My business Sucks!…
Share on FacebookDon’t compare mobile to email marketing
Mobile marketing is very different from email and it has to be done right. If your existing email strategy is to build the largest email database possible, then mobile needs to be about building a database of your best and most loyal customers. Mobile is about LOYALTY – period.
Read more on Don’t compare mobile to email marketing…
Share on FacebookMobile Marketing – Some Real-world Stats
It’s hard to get numbers on mobile marketing’s effectiveness locally, since we’ve hardly started here in NZ, even though our mobile phone penetration and usage is high. (In Japan mobile marketing + coupons are commonplace). However I recently came across some useful numbers out of the US market. It came from a mobile provider servicing the restaurant industry, via a Linkedin forum.
Read more on Mobile Marketing – Some Real-world Stats…
Share on FacebookGoogles Local Business Bonanza
Most small businesses with local customers have been slow to appreciate and utilise Google search to grow their sales and 
provide sales leads. Not so for the business leaders who now invest much of their marketing budgets into GoogleAds, email marketing and social media. They understand that if you’re after new customers, being found and talked about on the net is critical.
Read more on Googles Local Business Bonanza…
Share on FacebookAll advice and opinions here are offered freely on a no-liability basis.
