Using content and articles to promote yourself or your business isn’t unusual. Companies have had advertorial articles written up in magazines for decades. But magazines readership if falling whilst online readership continues to climb. The most popular online publishing system without doubt is a WordPress blog. Established in 2003 this platform has continued to grow in power and popularity, the technology behind 25% of all new sites going live in the US. In terms of market share WordPress is now way head of all competitors.
Google is moving the goal posts, again. For years there was a major focus upon keywords and backlinks in order to get ranked in a search page result. But from October 2013, both article/directory backlinks and even keywords are becoming less important.
For years website owners have been told by SEO geeks that getting lots of quality backlinks was the holy grail of getting ranked on Google. The more backlinks, the greater chance of getting search traffic. This was true in 2012, but simply isn’t the case any more – Which is really good news.
A number of my clients, spurred on from some articles we wrote a couple years back, are persisting in adding their company name and details to various local directories like Yellow, Gopher, Finda, localist etc. The hope is that it will help their rankings and hence get more search traffic. Although there were ranking benefits of doing this back in 2011, this isn’t the case today. What we recommended last year or earlier, often no longer works well. This modification of the rules is normal in the world of search. Rules that can change overnight.
Failure of business website projects is common. The World is littered with nice looking, expertly designed websites that produced little, if any business or sales results. And it can occur with $50,000 sites as often as $5,000 ones. It’s said that over 75% of business websites today fail to meet the owners sales or business expectations.
With the market flooded with smartphones and tablets these day, you’d think more businesses would be catering to the mobile users. They’re not. As my US colleague has reminded me more than once… “If you want to know what the internet and online marketing was like ten years back, go to New Zealand”
Jim Stewart, my favourite SEO guru in Auzzie made some great comments on this topic. These attention-seeking articles arise on various websites and newspapers at regular intervals. Alongside other articles on the death of Facebook and email… As Jim said, many ‘experts’ forget that Google is the primary navigation system of the web and won’t be disappearing any time soon…
One of my clients rang this morning, frantic over a new competitor website he discovered. Much of his business comes via facebook and good placement in Google search results, with thousands visiting each month. This new site seemed a major threat. Certainly the visual appearance and functionality was indeed stunning. It was one of those $30,000 shopping/directory websites, likely assembled by a team of skilled graphic designers, in this instance utilising the respected Adobe catalyst platform.
This is an all too familiar request from business owners when it comes to their new website. They often say it as if they’re ordering coffee at McDonalds. It’s not like ordering coffee, more like ordering a new road or long driveway. There’s lots of planning, disagreements and hard work ahead. And in 95% of cases, it takes way longer than either party wants.
The explosion in Apple iphone and android smartphones has taken everyone by surprise. In line with worldwide trends, over half of NZ mobiles are smartphones, representing around 1.6 million users as of March 2013.