// archives

Direct Mail

This category contains 16 posts

Google’s sent you mail – The paper variety

This week I received two interesting things in the old post box, both from big online providers.

GoogleThe first was a package from Google, providing me material on AdWords I’d asked about online. Much was a copy of their online stuff, but the printed, personalised AdWords vouchers with my name on it together with a Google-embossed (paper) notebook was slick.

Read more on Google’s sent you mail – The paper variety…

Tracking – Good Marketing or Invasion of Privacy?

The tracking abilities in the digital realm are now immense. Those who have run email campaigns see a glimpse of the possibilities. We know who opens our emails, when and if they clicked on any of the enclosed links. Handy stuff.

Read more on Tracking – Good Marketing or Invasion of Privacy?…

The Death of Direct Mail

By Drayton Bird

A while back, my Australian partner Malcolm Auld sent me a piece by a ‘marketing expert’ named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom — but do it online.

Read more on The Death of Direct Mail…

Sell to Home Owners? Here’s a Gem

Sometimes it’s a obvious things that can make a big difference. How would you like to double your mailing response rates AND sales within 30 days?  Here’s an idea I stumbled on courtesy of the Dan Kennedy website here.  (I’m a big fan of Dan and his crew, often recommending other small business owners subscribe to their monthly mailers).

Read more on Sell to Home Owners? Here’s a Gem…

Firms Hold Fast to Snail Mail

Despite the Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers

Wall Street Journal, 12 January 2010

Looking to cut costs amid the recession, Alicia Settle initially thought it would be a good idea to eliminate her company’s annual direct mailing.

Read more on Firms Hold Fast to Snail Mail…

My Direct Mail Isn’t Working!


It’s a common cry that applies to both direct mail and advertising generally. Sales are static and not increasing, even though we’re spending more on marketing and even becoming more creative in our copy or offer.

Read more on My Direct Mail Isn’t Working!…

Lots of PDF Flyers or Bills to Distribute?

You’d think it would be easy. You’ve a new brochure, catalogue, voucher or monthly bill you want to get out to your customer base. LogoPDFYou just want to save on paper and stamps, so it makes sense to email out a pdf.

Read more on Lots of PDF Flyers or Bills to Distribute?…

Overseas Retailers – In Love with Direct Mail

Following on from David Frey’s article last week, I’ve spoken with visiting friends from the UK, Auzzie and US recently, specifically asking them their impressions of NZ. Not the touristy stuff, but how we compare in the marketing and technology arenas. It makes for depressing conversation. Inevitably they mention our huge internet and mobile phone charges, as well as our old-fashioned marketing strategies.

Read more on Overseas Retailers – In Love with Direct Mail…

6 Website Ways to Support Your Mail

target Extract by Ethan Boldt, editor-in-chief, Inside Direct Mail

Wow, times have changed. In the two-plus years in my job as editor of Inside Direct Mail, the multichannel universe has exploded.

Few direct mail pieces and the companies behind them can afford to be without a comprehensive and coordinated multichannel marketing plan—and the Web site as a major part of it all.

"It is more important today than ever that direct mail campaigns be integrated with multichannel online campaigns," declares Michael Bloom, general manager of direct marketing operations for New York-based Datran Media. "The goal of every marketer in our rapidly evolving direct marketing landscape must be to deliver speed and convenience to consumers by enabling them to engage and transact easily via the channel they are most comfortable with."

For many, usually sooner than later, that inevitably involves their Web sites, perhaps moments after prospects get the mail pieces. Here’s how your Web site can best support your direct mail (and vice versa).

1. Be very consistent.
According to Bloom, direct mail works most effectively with Web sites when the offers, creatives and engagement processes are consistent across the multiple channels. In some ways, it’s remarkably simple: Consumers driven online by direct mail are most likely to convert on Web site offers when the look and feel of their Web site experiences are consistent with the look and feel of their direct mail experiences.

Read more on 6 Website Ways to Support Your Mail…

Save up to 62% on Postage Costs

clip_image001 With standard letter rates of 50c and larger items like magazines and catalogues starting at $1.50 each, it’s the biggest single cost factor in any bulk mail out.

However NZ Post provides lots of ways to save money.

Read more on Save up to 62% on Postage Costs…

Contact Us

Contact us

  • This field is for validation purposes and should be left unchanged.

Old Articles