Build it and they will come we’re told – To sell online you just need good products and find a good website developer. This is what most business owners believe. But the truth is this. Unless you have an existing retail outlet or long-established business, just placing up a new eCommerce website with new products to sell and then expecting people to flock to it is silly. It won’t work. Traffic will not magically arrive.
We’ve talked a lot about SEO in this blog. Articles named ‘why Google hates you’, leaky websites etc. Google provide tools to help, plus there’s also superb third party tools too. One we’ve recommended a lot is SEOProfiler which instantly checks your page ranking – Where you will rank in a Google search page.
Slowly, there’s an increasing awareness within business for a need to promote themselves better online. The need to go way beyond ‘having a website’ as per the MYOB website scam. Instead, the need make online really work for them.
A stark reminder of this fact came from an article today in Smart Company in Auzzie, We’ve no equivalent online magazine here in NZ, but the Australian small business and retail experience discussed in their articles mirrors what’s happening here.
A recent article in SmartMoney Australia magazine (read here), reminded me of how far behind we are ‘downunder’. The magazine was interviewing a successful, high growth Auzzie software company, Big Commerce, that sells its e-shopping technology into the US.