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Auckland WordPress Group

Today we setup a local WordPress Meetup group. For those few that don’t know what a meetup group is, it’s a forum that brings people of similar interests together, physically. The meetup website helps organise and promote real events. Whether your interest is food, movies, hiking, yoga or internet marketing, there are millions of groups established around the globe – Over 50 meetups each week across Auckland alone.

Read more on Auckland WordPress Group…

 

MYOB Get Online Websites – Saviour or Con Job?

An independent investigation into Get Online Business Websites

You’ve seen it on TV. A free website for businesses by MYOB and Wespac, under the branding of www.GetOnline.co.nz. The sales pitch is convincing with quite nice designs, able to be found in Google, mobile compatibility, even eCommerce options. So, what’s the catch? Do they work?

Certainly it’s rare to get a good business website built for under $3,000 and if you’re after loads of traffic, then you’ll easily double this cost. For eCommerce, much more. So, are web designers here ripping people off or does MYOB and Wespac have something special?

Read more on MYOB Get Online Websites – Saviour or Con Job?…

 

Finally – How Google Ranks Your Website

2011 Search ranking factors from SEOmozHere’s some real data that may help many business owners and website designers to figure out why their websites seldom show up on page one of a search. This is analytical research, not some hype from an SEO scammer.

Read more on Finally – How Google Ranks Your Website…

 

What’s the cost of SEO?

It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be the right amount for a small business website. Much more if you’re in a competitive marketplace.

Read more on What’s the cost of SEO?…

 

Need traffic? The Website To-Do List

Ideally, an expertly rebuilt, Google-optimised website should get a 300-400% traffic increase within 3 months of going live.

Website-Traffic-GrowthThe results, right, come from a project done by an expert colleague in the US. But sadly, this type of traffic improvement very seldom happens with new websites, as the goals for most website rebuilds is always around ‘the look’. It’s somehow assumed that more traffic will magically follow! Yeah, right

Read more on Need traffic? The Website To-Do List…

 

Yellow’s Last Gasp – Will They Survive 2012?

An independent investigation into the NZ Yellow Pages New Online Services

scottYellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier Yellow CEOs talked about working with Google too. Here’s an article dating back to 2009 which just resulted in Yellow using Google maps technology.

Read more on Yellow’s Last Gasp – Will They Survive 2012?…

 

YOU Like Your Website – But Does Google?

SEO and the ability of a website to ‘be found’ by Google is ever-changing. Unfortunately design schools seldom teach the intricacies of search marketing – Which is why most small business websites today are ranked low by Google and will never get to Page One.

Read more on YOU Like Your Website – But Does Google?…

 

Why Online Advertising is Failing us

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. heatmap_blog

The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange are what we look at. Areas outside this are being ignored. This human trait does a superb job of filtering out of unwelcome, unrequested marketing messages.

Read more on Why Online Advertising is Failing us…

 

Introducing PURLs – The New Treasure

pearls What may be hotter than Web 2.0? Personalised URLs (PURLs).

42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them

The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.

Read more on Introducing PURLs – The New Treasure…

 

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