Today we setup a local WordPress Meetup group. For those few that don’t know what a meetup group is, it’s a forum that brings people of similar interests together, physically. The meetup website helps organise and promote real events. Whether your interest is food, movies, hiking, yoga or internet marketing, there are millions of groups established around the globe – Over 50 meetups each week across Auckland alone.
An independent investigation into Get Online Business Websites
You’ve seen it on TV. A free website for businesses by MYOB and Wespac, under the branding of www.GetOnline.co.nz. The sales pitch is convincing with quite nice designs, able to be found in Google, mobile compatibility, even eCommerce options. So, what’s the catch? Do they work?
Certainly it’s rare to get a good business website built for under $3,000 and if you’re after loads of traffic, then you’ll easily double this cost. For eCommerce, much more. So, are web designers here ripping people off or does MYOB and Wespac have something special?
Here’s some real data that may help many business owners and website designers to figure out why their websites seldom show up on page one of a search. This is analytical research, not some hype from an SEO scammer.
It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be the right amount for a small business website. Much more if you’re in a competitive marketplace.
Ideally, an expertly rebuilt, Google-optimised website should get a 300-400% traffic increase within 3 months of going live.
The results, right, come from a project done by an expert colleague in the US. But sadly, this type of traffic improvement very seldom happens with new websites, as the goals for most website rebuilds is always around ‘the look’. It’s somehow assumed that more traffic will magically follow! Yeah, right
An independent investigation into the NZ Yellow Pages New Online Services
Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier Yellow CEOs talked about working with Google too. Here’s an article dating back to 2009 which just resulted in Yellow using Google maps technology.
SEO and the ability of a website to ‘be found’ by Google is ever-changing. Unfortunately design schools seldom teach the intricacies of search marketing – Which is why most small business websites today are ranked low by Google and will never get to Page One.
The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange are what we look at. Areas outside this are being ignored. This human trait does a superb job of filtering out of unwelcome, unrequested marketing messages.
42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them
The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.