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Hidden Truths

This category contains 17 posts

How many people does it take to market online?

We get involved in the development of dozens of websites each year. The business website is the hub of online marketing, ably supported by the various social channels in some cases. Initially, most companies focus on the branding and visual appearance of their online channels, as it was with designing a printed brochure back in more »

How to get website visitors to call you

There’s lots of tools out there to track what is happening on your website. Google analytics the most common tracking system, but just provides a historical view of what’s occurred. If this is all you have in place, you’re way behind, doing visitors and yourself a disservice. To encourage visitors, web designers push the need more »

Google AdWords – Does it Work or is it a Scam?

With the increasing difficulty of getting ranked organically, more businesses are turning to AdWords to get traffic to their new website. Agencies are big promoters, since their visual, brand-focused websites seldom rank organically and AdWords is a quick fix, be it a relatively costly one the website owner seldom budgeted for. Google too promotes it more »

Three areas to save money when starting out

Want to save up to 70% on that new business website? The traditional methods of website design and build can get costly today. $3,000 for a basic site and $5,000 for a custom one is typical. Twice this if it has special functions. Below are some viable alternatives. 1. Business logo – A lot of fuss more »

Not being mobile-friendly and fast will cost you

In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole more »

State of Digital Marketing in NZ

It looks like Digital marketing will come of age this year. As copyblogger owner Brian Clark once noted “we’re shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind. It’s also the year that more »

Fortune Favours the Mailing List Builders

Few website owners take building an email list or are serious about capturing website leads. Businesses often complain about lack of traffic and online inquiries. They believe that their simple contact form on their contact us page is enough to drag in the leads, sales. Yeah, right… We’ve seen quite proactive companies who have done more »

Blogging & Content Marketing – Does it work?

There’s a lot of hype around content marketing today. The new messiah to getting traffic and leads. Popular sites like copyblogger.com talk of it endlessly. Certainly adding new, fresh content to your site will get you noticed by Google, since google likes busy websites with good, original, relevant content and may often reward you with more »

Should SEO be Taught at Universities?

This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. Yey! At present the business owner and designer just ‘hope’ Google is kind enough to send them traffic after some basic keyword work and maybe submitting the site to a more »

Google says for More Traffic, Add Content

A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like. A website that hasn’t had any regular content updates in the last 3-6 months, has likely plummeted in more »