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Hidden Truths

This category contains 15 posts

Google AdWords – Does it Work or is it a Scam?

With the increasing difficulty of getting ranked organically, more businesses are turning to AdWords to get traffic to their new website. Agencies are big promoters, since their visual, brand-focused websites seldom rank organically and AdWords is a quick fix, be it a relatively costly one the website owner seldom budgeted for. Google too promotes it more »

Three areas to save money when starting out

Want to save up to 70% on that new business website? The traditional methods of website design and build can get costly today. $3,000 for a basic site and $5,000 for a custom one is typical. Twice this if it has special functions. Below are some viable alternatives. 1. Business logo – A lot of fuss more »

Not being mobile-friendly and fast will cost you

In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole more »

State of Digital Marketing in NZ

It looks like Digital marketing will come of age this year. As copyblogger owner Brian Clark once noted “we’re shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind. It’s also the year that more »

Fortune Favours the Mailing List Builders

Few website owners take building an email list or are serious about capturing website leads. Businesses often complain about lack of traffic and online inquiries. They believe that their simple contact form on their contact us page is enough to drag in the leads, sales. Yeah, right… We’ve seen quite proactive companies who have done more »

Blogging & Content Marketing – Does it work?

There’s a lot of hype around content marketing today. The new messiah to getting traffic and leads. Popular sites like copyblogger.com talk of it endlessly. Certainly adding new, fresh content to your site will get you noticed by Google, since google likes busy websites with good, original, relevant content and may often reward you with more »

Should SEO be Taught at Universities?

This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. Yey! At present the business owner and designer just ‘hope’ Google is kind enough to send them traffic after some basic keyword work and maybe submitting the site to a more »

Google says for More Traffic, Add Content

A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like. A website that hasn’t had any regular content updates in the last 3-6 months, has likely plummeted in more »

Traffic is Queen, Conversion is King

This was part of a discussion with a large eCommerce client of mine this week. In a year with his updated WordPress shop site, we had managed to increase the traffic to his site 5x and sales a similar amount. He’s delighted of course. Yet has concern was always around getting more traffic, which when more »

Marketing could go the same way as carburetors

New technology has seen the rise and fall of many trades and professions. Marketing as we know it could be going the same way as mechanics who tuned carburetors, common in all cars back in the 70s and earlier – Before fuel injection for petrol engines really took off in those Japanese imports, giving us more »