However a recent article entitled “Communication is a path not an event” reminded me of how much marketing has changed. Why consumers are turning off to the big sales pitch and ‘broadcast marketing’ methods. They may want to continue talking to us if the product/service being offered appears a fit, but often on their terms and timeframes.
It looks like Digital marketing will come of age this year. As copyblogger owner Brian Clark noted “2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind. It’s also the year that wise marketing departments will use analytics and automation to scale their efforts and make better decisions.”