Few website owners take building an email list or are serious about capturing website leads. Businesses often complain about lack of traffic and online inquiries. They believe that their simple contact form on their contact us page is enough to drag in the leads, sales. Yeah, right…
With the increasing difficulty of getting ranked organically, more businesses are turning to AdWords to get traffic to their new website. Agencies are big promoters, since their visual, brand-focused websites seldom rank organically and AdWords is a quick fix, be it a relatively costly one the website owner seldom budgeted for.
In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole mobile experience, especially around speed.
New technology has seen the rise and fall of many trades and professions. Marketing as we know it could be going the same way as mechanics who tuned carburetors, common in all cars back in the 70s and earlier – Before fuel injection for petrol engines really took off in those Japanese imports, giving us improved fuel economy and reliability.
A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like.
This was part of a discussion with a large eCommerce client of mine this week. In a year with his updated WordPress shop site, we had managed to increase the traffic to his site 5x and sales a similar amount. He’s delighted of course. Yet has concern was always around getting more traffic, which when we started was poor.
There’s a lot of hype around content marketing today. The new messiah to getting traffic and leads. Popular sites like copyblogger.com talk of it endlessly. Certainly adding new, fresh content to your site will get you noticed by Google, since google likes busy websites with good, original, relevant content and may often reward you with more traffic too, (assuming your website structure and SEO is fine).
We run a lot of websites, on lots of different host company servers. I prefer clients run the site I build on my own local setup or host recommended host, but often for their own reasons, they like to stick with their own provider. They have a ‘relationship’ or more commonly ‘got a great deal’.
I’m in the midst of a linkedin discussion on Pagerank being the original website quality score Google generates. Pagerank (PR) was something I followed closely several years back, but these days with all the changes at Google, I believe is now largely irrelevant. I don’t know what my own Pagerank is for my sites and now don’t really care. Yes, you can still get a Pagerank figure for your site, but a high figure doesn’t guarantee you’re be found in a search. Jim Stewart, my SEO mentor in Melbourne has shown this many times.
Jim Stewart, my favourite SEO guru in Auzzie made some great comments on this topic. These attention-seeking articles arise on various websites and newspapers at regular intervals. Alongside other articles on the death of Facebook and email… As Jim said, many ‘experts’ forget that Google is the primary navigation system of the web and won’t be disappearing any time soon…