Truths
62% of restaurant searches on Valentines? Mobile
The growth in mobile is staggering. There are now more smartphones sold than laptops and PCs combined. And these mobile devices are used for email, search and social interaction. But how well prepared is business?
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6 Ways Small Businesses Can Beat Big Business
Big Business, in spite of their big budgets, seldom do online well. With an emphasis on campaigns and branding, they forget the essentials of being found online or have a specific inbound lead generation strategy in place.
Yellow’s Last Gasp – Will They Survive 2012?
An independent investigation into the NZ Yellow Pages New Online Services
Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier Yellow CEOs talked about working with Google too. Here’s an article dating back to 2009 which just resulted in Yellow using Google maps technology.
SalesPeople – Be Gone!
In the interests of killing off more sacred cows, today we question the need for tradition field salespeople (not those pesky telemarketers), in our fast-paced, internet world. Don’t get me wrong, I’ve a lot of respect for several salespeople I’ve met and simply can’t do what they do. I tried various sales roles a few times in my long lifetime, and really, I was no good at it. (Us engineers are simply too analytical and prone to only tell the truth, the whole truth and nothing but the truth. It’s a curse…)
Do we really need graphic designers to build websites?
This came out of some debate on a linkedin forum recently. There was a comment from Mike Hihn, an industry veteran who does online marketing for business.
“As for what I call owner-build websites, I have marketing/sales/SEO packages which include no design at all – other than helping them determine how many landing pages to have, and their best keywords, BEFORE designing the site. And analysing what the competition is doing, which very few pure designers even ask about (so I’m told)… The two most important factors in a website are content and links, neither of which has anything at all to do with graphic design. …..anyone focused on the bottom line should build their own [content-managed] site, then hire somebody to help them with the marketing and search aspects…”
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eCommerce in NZ – Will it ever catch on?
A recent article in SmartMoney Australia magazine (read here), reminded me of how far behind we are ‘downunder’. The magazine was interviewing a successful, high growth Auzzie software company, Big Commerce, that sells its e-shopping technology into the US.
All advice and opinions here are offered freely on a no-liability basis.
