Help! My business Sucks!

I recently came across a small business entrepreneur Andrew Lock. This guy is making a fortune on ebay and gained a high profile in the US. He starts with the premise that conventional marketing is dead and a waste of money. Any small business still using it won’t be around too long.

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Tri-Messaging. The Best Digital Marketing Mix?

I’m on a lot of mailing lists. One very interesting newsletter arrived recently from Lyris, an innovative email marketing provider in the US.  The topic was very new.  Tri-messaging, being an integrated blend of email, mobile and social media communications. To use their description:

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Is Content Still King?

Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King."

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Show Me the Money [with More Channels]

by MaryEllen Tribby

Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. [Many marketers forget this]. We don’t expect you to use all of them all of the time – but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.

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Your Marketing Sucks!

Everyone gets wrapped up with the design, offer and media side of marketing – The basics, being the true objective of marketing, to drive sales and company profits, is often overlooked. I was reminded of this after  listening to an interview by Dan Kennedy with Mark Stevens, author of the 2003 best selling book “Your Marketing Sucks.’

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Marketing: It’s Not About You

This heading was borrowed from a similar one in the Marketing Technology Blog on website design. But the same is obviously true in marketing. Too often we talk only of ourselves. Our amazing product. Our amazing service. The reality that customers generally couldn’t care less about us or our fancy offerings. They are concerned only with themselves.

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Retail Marketing Opportunities Never Better

Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study. The core conclusion? Better Customer Data Integration and Analytics is seen as Critical to Revenue-Generating Strategies and Marketing Efficiencies.

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Marketing’s Dirty Little Secret

Studies indicate that only 58 % of direct marketing operations are deemed effective. That means that in four cases out of ten, the operation or campaign has no significant effect on the brand’s market share or sales.

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The Agency Challenge

It’s a tough time to be in advertising. Things don’t work like they used to. More media choices, more competition for the consumers gaze, time and attention. Just throwing more ‘out there’ doesn’t work like it did.

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Seth Godin – Building Brands or a Tribe?

Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived.

Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products.

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