Trends, Tips, Oddities
Radio Advertising – Back to the 80s
This rant was prompted by a recent blog from Seth Godin in the US. Seth is one of the world’s top marketing gurus and published author with a huge following. To quote: “There are just a few radio stations in each market……. Scarcity of spectrum, inflexible consumption (listen now or it’s gone forever)…” (read more)
To know the future, watch your kids
I recall an amazing presentation at a TED conference with scientist Clifford Stoll a few years back, pondering on what the future will bring. He said, “Don’t ask a scientist or engineer about the future, ask a kindergarten teacher.” It this is true, there’s no place for printed books or magazines in the lives of the upcoming generation.
Google Goggles – Merging Offline and Online
Many would have heard about technologies like QR codes and we’ve discussed them here previously. They’ve been popular in Asia for years now, with QR readers built into every phone. However there are other alternatives coming that will likely bypass QR technology. At least here in NZ. Checkout this video.
Help! My business Sucks!
I recently came across a small business entrepreneur Andrew Lock. This guy is making a fortune on ebay and gained a high profile in the US. He starts with the premise that conventional marketing is dead and a waste of money. Any small business still using it won’t be around too long.
Tri-Messaging. The Best Digital Marketing Mix?
I’m on a lot of mailing lists. One very interesting newsletter arrived recently from 
Lyris, an innovative email marketing provider in the US. The topic was very new. Tri-messaging, being an integrated blend of email, mobile and social media communications. To use their description:
Read more on Tri-Messaging. The Best Digital Marketing Mix?…
Change – Why so hard?
If you’re in sales, getting clients to make a decision can be frustrating. We’ve shown them the features, huge benefits and have a stunning deal – An amazing ROI too that screams out for action and quick implementation. After all, we can make (or save them) loads of money – 
Yet they do nothing…
Is Content Still King?
Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King."
Show Me the Money [with More Channels]
Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. [Many marketers forget this]. We don’t expect you to use all of them all of the time – but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.
Your Marketing Sucks!
Everyone gets wrapped up with the design, offer and media side of 
marketing – The basics, being the true objective of marketing, to drive sales and company profits, is often overlooked. I was reminded of this after listening to an interview by Dan Kennedy with Mark Stevens, author of the 2003 best selling book “Your Marketing Sucks.’
Marketing: It’s Not About You
This heading was borrowed from a similar one in the Marketing Technology Blog on website design. But the same is obviously true in marketing. Too often we talk only of ourselves. Our amazing product. Our amazing service. The reality that customers generally couldn’t care less about us or our fancy offerings. They are concerned only with themselves.
All advice and opinions here are offered freely on a no-liability basis.
