Trends, Tips, Oddities
Retail Marketing Opportunities Never Better
Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study. The core conclusion? Better Customer Data Integration and Analytics is seen as Critical to Revenue-Generating Strategies and Marketing Efficiencies.
Marketing’s Dirty Little Secret
Studies indicate that only 58 % of direct marketing operations are deemed effective. That means that in four cases out of ten, the operation or campaign has no significant effect on the brand’s market share or sales.
Fear, Food and Sex
I recently heard an intriguing podcast interview on Duct Tape Marketing with Dr Susan Weinschenk, author of Neuro Web Design: What makes them click?
Susan simply reconfirmed from an academic and ‘brain function’ viewpoint, what good marketers have known for many years – That many of our decision making process, including those around buying decisions, are triggered firstly by the unconscious mind. The rational, logical processes come in second.
The Agency Challenge
It’s a tough time to be in advertising. Things don’t work like they used to. More media choices, more competition for the consumers gaze, time and attention. Just throwing more ‘out there’ doesn’t work like it did.
Seth Godin – Building Brands or a Tribe?
Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived.
Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products.
Bobs Copywriting Corner
Introducing Bob Bly – Super Copywriter
Bob Bly has been called "America’s Top Copywriter." He is author of The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells. In the podcast below, Bob shares more secrets on writing email and direct mail pieces that get amazing results.
The Dark Side of Marketing
No, it’s not about bad, high pressure tactics. It’s about you. How your brain works when you’ve a buying decision to make. How you react when making decisions. The Psychology of the buying.
Non Profits – Fundraising
Ironically, with tough times approaching, there’s loads of marketing ideas and tools that really help out non profits and charities.
The biggest trend is making better use of email marketing, but in an expertly planned, super-coordinated manner. This means integration with other media channels as well as methods that better track and monitor what we’re doing. The biggest immediate benefit is undoubtedly the savings in postage. For many charities, this can be thousands saved per annum. There’s also postage savings possible by ensuring your database is optimised and certified for accuracy.
How Others Treat Your Mail
by Dean Rieck
I’ve pointed out previously that while you might spend days, even weeks, crafting a direct mail message, recipients will spend just seconds deciding whether it’s worth their attention.
All I Wanted was a Loaf of Bread
The Paradox of Choice By David Cross
“If you can find bread, buy it!” My friend’s advice seemed almost comical as we sipped tea and enjoyed scones, strawberry jam, and cream on a fine spring day in 1990 in Bristol, England.
All advice and opinions here are offered freely on a no-liability basis.
