Mobile Web – What’s going wrong?

A month dominated by mobile stories here and worldwide. One article in ISM from the UK quoted the local Google head as predicting that by 2013 internet access will involve more mobiles, than laptops or desktop PCs!

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Don’t compare mobile to email marketing

Mobile marketing is very different from email and it has to be done right. If your existing email strategy is to build the largest email database possible, then mobile needs to be about building a database of your best and most loyal customers. Mobile is about LOYALTY – period.

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Mobile Marketing – Some Real-world Stats

It’s hard to get numbers on mobile marketing’s effectiveness locally, since we’ve hardly started here in NZ, even though our mobile phone penetration and usage is high. (In Japan mobile marketing + coupons are commonplace). However I recently came across some useful numbers out of the US market. It came from a mobile provider servicing the restaurant industry, via a Linkedin forum.

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Your Customers have gone Mobile – Have YOU?

It’s a key question for those in business.

As always, it seems consumers are way ahead of the game. Mobile phones are now a big part of daily life with text messaging the most common activity for most of us. It’s rapidly taking over other key chores too once done on a PC.

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Tri-Messaging. The Best Digital Marketing Mix?

I’m on a lot of mailing lists. One very interesting newsletter arrived recently from Lyris, an innovative email marketing provider in the US.  The topic was very new.  Tri-messaging, being an integrated blend of email, mobile and social media communications. To use their description:

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Restaurants – Natural Affinity with Mobile

In a hint of what’s to come here in 2009/10, a just-released survey from the popular urbanspoon restaurant website in the US has shown a dramatic increase in mobile phone access.

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SMS or Die – Part 2

When we send out a marketing message, what’s emerging as the best response channel? Reply Post, Phone, Email, or Website?  Well, none of the above. It’s TXT messaging.

You’d never know it by looking at TV, Radio, Outdoor or Print promotions today. Most still cling to the old 0800 phone number, even though it hasn’t been the crowd favorite for many years. It seems that most ad agencies and marketers today are still locked in the past, and it’s likely costing them in lost sales.

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SMS or Die – Part 1

That was the heading on a US mobile vendor website. It seems text-messaging, or SMS usage is on the rise while legitimate email usage is falling. Far more mobile phones than personal computers are sold around the world and these devices are getting smarter, gradually taking over tasks once done on a PC, and it seems, reducing our reliance upon email…

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Adding Mobile to your Next Mailer

Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-25 year olds. But now, it’s not just having people respond via an SMS code as we’ve seen in TV ads.

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iPhone Direct Marketing / Loyalty Card

This technology darling of the young and old alike has a constant stream of new applications that never ceases to amaze.

"Ever since the iPhone came around, it turned the mobile-advertising opportunity from something really stiff, cramped, awkward and slow into something beautiful, sexy and fast."

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