Marketing Strategy
Digital Marketing – Like Formula One Racing?
I love watching Top Gear on TV. A recent episode showed Richard Hamond attempting to drive an Formula 1 racecar. Although Hammond is certainly no ‘Stig,’ one has to admit that he’s driven some very fast cars over the years and has to be classified as a very competent amateur, putting aside perhaps from that minor crash at 200mph last year. Checkout the Youtube clip below of his F1 attempts.
Marketing Better – With Data
An article in todays Auzzie Marketing Magazine lamented the problems around the issues of utilising ‘Big Data’ in marketing. i.e. Getting Chief Marketing Officers (CMO) on board with the idea. Apparently in the Auzzie market at least, it’s become a catch-cry this year.
Blogging – Does it work in business?
This has become a popular term recently, the idea that writing a lot of posts and dissemination information can get you traffic and sales. Essentially that’s what this blog does, but I’ve never been convinced that it’s a strategy with a high priority. 
Surely other marketing tools would do a better job… However we stumbled across this article in the New York Times that put a business perspective on content [educational] marketing.
And do you want TRAFFIC with that Website Order?
It’s a spin on the fast food industry phrase, but I think it also applies to the selling of websites. Problem is, almost no web developers or designers ever ask the question. Do you want traffic with your new website? Clients just assume traffic is part of the deal and don’t realise it’s not. I can think of a dozen good reasons why designers keep quiet about it, not the least of which is the prospect of losing the deal if SEO work is brought into the project cost…
Read more on And do you want TRAFFIC with that Website Order?…
Forget the Website – Give me leads
This comment from a frustrated website owner. He’s right of course.
Companies know the Yellow Pages is dead, with Google the modern day replacement. They then think about having a website, to ‘be found’ when someone searches for their products. But in the vast majority of cases, their website provides few leads or sales. Stories of small business websites getting under 100 visitors per month are common. Even some that have good traffic often get few sales leads.
How to Sell Online – The RIGHT Way to Setup Shop
Build it and they will come we’re told – To sell online you just need good products and find a good website developer. This is what most business owners believe. But the truth is this. Unless you have an existing retail outlet or long-established business, just placing up a new eCommerce website with new products to sell and then expecting people to flock to it is silly. It won’t work. Traffic will not magically arrive.
Read more on How to Sell Online – The RIGHT Way to Setup Shop…
Send them to my Facebook Page – Why?
Many of the ads I see on TV these days are asking people to visit their Facebook page instead of their website. What’s with that? Sending prospects to an open, cluttered forum where the brand has less control? To me it is sheer madness and illustrates how little the major agencies, (especially those that put together TV campaigns) know about online and how it works.
Need Good Website Images? Hire a Copywriter
Yes, if you need to instill good imagery about your product or service, then it’s often far better to hire a copywriter than a graphic artist.
This gem we got from conversion scientist, Brian Massey. In a recent article he reminded us how important it is to not only have the right visual images on our site, but also the ability to conjure up the right picture in peoples minds. Have a good story to tell that they remember. His biting words remind us of what’s going horribly wrong today when we create our new business websites.
Why Companies Waste 71% of Online Sales Leads
This was an article in Forbes magazine recently. I’ve seen similar reports before. So, why are most companies bad at this? Is it a technology or people problem?
It’s a bit of both. It starts with having lack processes in place. It normally starts with the way incoming leads are handled. Generally, if it’s an enquiry on their sites using a form, it’s sent to the email address of the sales manager. Many managers are either busy or out and about and unable to respond immediately. At best they will forward the enquiry to another staff member to follow up later that day. More delays.
Business Website Marketing Costs Today
Now that we are building websites virtually full time these days, I get lots of questions. Primarily over the cost. Read more on Business Website Marketing Costs Today…
All advice and opinions here are offered freely on a no-liability basis.
