search marketing
What’s the cost of SEO?
It’s the $64,000 question. In fact, over the course a ten years, $64,000 could be the right amount for a small business website. Much more if you’re in a competitive marketplace.
6 Ways Small Businesses Can Beat Big Business
Big Business, in spite of their big budgets, seldom do online well. With an emphasis on campaigns and branding, they forget the essentials of being found online or have a specific inbound lead generation strategy in place.
Directory Telemarketers – Be Gone!
A colleague has been talking to a lot of small business owners recently. When we talk to them about their website and online marketing, a common complaint is their harassment by the local directories. e.g. Yellow pages, Locallist, Finda and Gopher.
Save your Google Ranking!
This was the title of a recent study by ientry.com released today, highlighting what’s going horribly wrong with websites today. Why they’re not getting the Google traffic they deserve and their owners expect. The site may look great and has the needed keywords… But
It’s Official – To be found online, Get a Blog
Google has been saying for the last year the importance of providing fresh content to your readers. Most have ignored the cry, focusing instead upon how a site looks and if it has the right image appeal. If any Google/SEO work is done (rare), it’s a one-off event to ensure you’ve the right keywords – A traditional ‘brochure website’ strategy.
Read more on It’s Official – To be found online, Get a Blog…
Online Directory Listings – Are They Worth It?
A number of my clients have been pestered by various directory providers the last few months, each selling a variety of products to help them be found online. But are these services any good?
Read more on Online Directory Listings – Are They Worth It?…
Here’s the 12 major reasons Google hates you…
Not getting your share?
Successful websites get lots of traffic, with around 70% sent from Google.
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Site not well optimised for phrases or keywords that people actually search for.
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Site pages and their headings (H1/H2 tags) are poorly chosen and/or not relevant
6 Ways to BE FOUND online
Much of our time these days is around building websites for clients that ‘GET FOUND’.
In many respects, it’s never been more difficult. Competition is high for all sectors and keywords with millions of sites found. Any success comes from a complex art of on-site and off-site strategies. And when you talk to the ‘experts’, few agree on what works best. There is no single magic fix. Just hard work. However with Google sending most sites 60-70% of their traffic, the need for business to appear on Page one of Google is dire.
So, you’ve just shifted premises. Did you tell Google?
Been doing a few updates for clients on their Google Maps (places) listing recently. It’s important to be listed in and have a verified listing for maps, especially if you’re a small business having a street address. It can be a short cut to page one of a search.
Read more on So, you’ve just shifted premises. Did you tell Google?…
Google AdWords – Why it’s becoming popular
Our main job is building websites these days, with a focus on search optimisation. i.e. Ensuring that when people go looking for your business, you’re found on page one of Google, Yahoo or Bing.
All advice and opinions here are offered freely on a no-liability basis.
