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Search Engine Optimization

This category contains 49 posts

The end of local SEO?

Google is always tweaking its search engine. Most changes are good, others not so much. One major change noted recently by Bruce Clay affects the local search listings. These gems, once a shortcut to a page one listing for small businesses, with little effort, are being overrun with paid advertising. Additionally, when theses do show, more »

New Search Analytics from Google – Incredible

This week has seen a nice update to Googles webmaster tools, which is the service SEO people use to check what Google thinks of your site and provide ranking position data. This is best used to help optimise the site structure and content for more search traffic. The search queries side was the key update and more »

How long does it take to rank a website?

If you read the spam emails, you’ll get a page one listing in days and within a month making loads of cash. However the truth is quite different. Getting your website ranked in Google search takes time. Anything from 6-12 months for most sites starting out and those in competitive sectors, much more. Note often more »

Going mobile-friendly may boost your revenue

21st April 2015 is the day Google starts to roll out it’s search update for mobile. Google says it will have a ‘significant impact’ upon search results. But we’ve yet to meet a business owner who was even aware it was happening or the dire effects this could have on their own website traffic. Downunder more »

Not being mobile-friendly and fast will cost you

In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole more »

SEO monthly chores and backlinks

Good SEO is not a destination, but a long journey. And the journey can alter to suit the conditions and what we’ve encountered along the way. I was reminded of this concept after watching a recent video by esteemed SEO colleague Jim Stewart. A long time fan, his talk was superb as usual, but the more »

Remember, Pages Rank, Websites Don’t…

I was reminded by an article in the yoast blog on homepage SEO, that it’s pages that rank, not sites themselves. A clear focus upon content and individual pages is really one of the first steps to get any website ranked. It’s not what you see visually or read about on the home page. In more »

Meta Keywords & Descriptions Don’t Help Rankings

There’s a lot of misconceptions around the use and value of the keywords meta tag and meta descriptions when it comes to getting a website ranked in Google. I commonly hear of web designers and SEO people spending time on both the meta descriptions and meta keywords, adding this into the site or page headers. more »

Should SEO be Taught at Universities?

This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. Yey! At present the business owner and designer just ‘hope’ Google is kind enough to send them traffic after some basic keyword work and maybe submitting the site to a more »

The Slow Demise of Keywords in SEO

Out this week is the annual MOS study of how it believes Google ranks websites. The most obvious factor is the slow demise of keywords in ranking. Perhaps this is no surprise to those that follow Google, who made major changes to their algorithm last September with hummingbird. This change had much more focus upon more »