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Search Engine Optimization

This category contains 47 posts

How long does it take to rank a website?

If you read the spam emails, you’ll get a page one listing in days and within a month making loads of cash. However the truth is quite different. Getting your website ranked in Google search takes time. Anything from 6-12 months for most sites starting out and those in competitive sectors, much more. Note often more »

Going mobile-friendly may boost your revenue

21st April 2015 is the day Google starts to roll out it’s search update for mobile. Google says it will have a ‘significant impact’ upon search results. But we’ve yet to meet a business owner who was even aware it was happening or the dire effects this could have on their own website traffic. Downunder more »

Not being mobile-friendly and fast will cost you

In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole more »

Here’s your SEO Work for the month

Good SEO is not a destination, but a long journey. And the journey can alter to suit the conditions and what we’ve encountered along the way. I was reminded of this concept after watching a recent video by esteemed SEO colleague Jim Stewart. A long time fan, his talk was superb as usual, but the more »

Remember, Pages Rank, Websites Don’t…

I was reminded by an article in the yoast blog on homepage SEO, that it’s pages that rank, not sites themselves. A clear focus upon content and individual pages is really one of the first steps to get any website ranked. It’s not what you see visually or read about on the home page. In more »

Meta Keywords & Descriptions Don’t Help Rankings

There’s a lot of misconceptions around the use and value of the keywords meta tag and meta descriptions when it comes to getting a website ranked in Google. I commonly hear of web designers and SEO people spending time on both the meta descriptions and meta keywords, adding this into the site or page headers. more »

Should SEO be Taught at Universities?

This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. Yey! At present the business owner and designer just ‘hope’ Google is kind enough to send them traffic after some basic keyword work and maybe submitting the site to a more »

The Slow Demise of Keywords in SEO

Out this week is the annual MOS study of how it believes Google ranks websites. The most obvious factor is the slow demise of keywords in ranking. Perhaps this is no surprise to those that follow Google, who made major changes to their algorithm last September with hummingbird. This change had much more focus upon more »

Google PageRank; Article Marketing Strategies

I’m in the midst of a linkedin discussion on Pagerank being the original website quality score Google generates. Pagerank (PR) was something I followed closely several years back, but these days with all the changes at Google, I believe is now largely irrelevant. I don’t know what my own Pagerank is for my sites and more »

Keywords – Now Less Important

Google is moving the goal posts, again. For years there was a major focus upon keywords and backlinks in order to get ranked in a search page result. But from October 2013, both article/directory backlinks and even keywords are becoming less important. This is a hard lesson for most of us, since the time and more »