There’s lots written about the need for having your website up to scratch. Good coding structure, keywords and plenty of relevant content. In fact content marketing is the latest magic pill in the industry to get you ranked higher. It’s all about how good your website is and how often you upload good content, preferably daily. But it’s a lot of work and effort.
This is always a big problem for newcomers looking to increase their website traffic. Everyone is looking for the magic bullet. This week I stumbled across a stunning webinar on this topic by Michael H. Fleischner, author of SEO Made Simple.
Small businesses are seeing lots more emails selling SEO these days, mainly from offshore. Anything from backlinks to full SEO packages. Some good, some average, some bogus. The sales tactics used makes SEO vendors appear as sleazy snake oil salesmen than a professional business service.
We came across a great intro video recently from an SEO colleague who sells SEO for dummies training courses in the US.
This short video extract reminded me of the three things every website build should do at the initial planning stages, if the aim is to get more search traffic. As this 3 minute video outlines, thinking in terms of what Google does and what people are searching for is the secret to success. Watch this video and see if this is how your last website was developed. My guess is was all around the website design and branding. Nothing about traffic, market research or keywords.
We’ve talked a lot about SEO in this blog. Articles named ‘why Google hates you’, leaky websites etc. Google provide tools to help, plus there’s also superb third party tools too. One we’ve recommended a lot is SEOProfiler which instantly checks your page ranking – Where you will rank in a Google search page.
Slowly, there’s an increasing awareness within business for a need to promote themselves better online. The need to go way beyond ‘having a website’ as per the MYOB website scam. Instead, the need make online really work for them.
We’ve yet to see the 2012 financials but can examine their website metrics, which show disturbing, though unsurprising trends. In the past these metrics have previously been used to woo hapless customers to advertise with them. It’s like the circulation figures magazines use to convince you to advertise with them, remembering that as a rule, the larger the circulation, the more you can charge advertisers and subscribers.
Lots of people ask me about their page or website ranking. Years ago, we could find out if we had a PR2, PR3, PR5 scores etc via a browser plugin. But today these terms and numbers have fallen into disuse and are largely redundant. There are other, more accurate tools to see your ‘website ranking’.
My previous article on SEO spammers told of all the things that can go wrong around getting a higher Google search page listing. What happens when you hire the wrong SEO company or buy the wrong SEO software. But what can a typical website owner do to boost their traffic and not break any of the rules? Without getting in to the technical side, what does Google recommended?