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Search Engine Optimization

This category contains 50 posts

Apple is launching search engine to destroy Google

Situation – Greed, Growth & Profit is Big Business It’s no secret that Google has become very profit-focused in recent years. My last article on local SEO showed this, with changes in their search page results that will directly benefit their bottom line. Google is also gearing up to take on Amazon and eBay, (ref more »

The end of local SEO – Small Business free ride over?

Google is always tweaking its search engine. Most changes are good, others not so much. The endless changes in recent years in Google local, Google+ for business, their maps, mobile tools only confuse things for small businesses and SEO people. Their attempts to provide another ‘social channel’ to compete against Facebook seem to have been more »

New Search Analytics from Google – Incredible

This week has seen a nice update to Googles webmaster tools, which is the service SEO people use to check what Google thinks of your site and provide ranking position data. This is best used to help optimise the site structure and content for more search traffic. The search queries side was the key update and more »

How long does it take to rank a website?

If you read the spam emails, you’ll get a page one listing in days and within a month making loads of cash. However the truth is quite different. Getting your website ranked in Google search takes time. Anything from 6-12 months for most sites starting out and those in competitive sectors, much more. Note often more »

Going mobile-friendly may boost your revenue

21st April 2015 is the day Google starts to roll out it’s search update for mobile. Google says it will have a ‘significant impact’ upon search results. But we’ve yet to meet a business owner who was even aware it was happening or the dire effects this could have on their own website traffic. Downunder more »

Not being mobile-friendly and fast will cost you

In Google’s next algorithm update, scheduled for 21 April 2015, it will begin to take into account if a website is mobile friendly as part of it’s ranking criteria. But being mobile-friendly is not only looking at being responsive and able to be viewed better on small screens. It must also factor in the whole more »

SEO monthly chores and backlinks

Good SEO is not a destination, but a long journey. And the journey can alter to suit the conditions and what we’ve encountered along the way. I was reminded of this concept after watching a recent video by esteemed SEO colleague Jim Stewart. A long time fan, his talk was superb as usual, but the more »

Remember, Pages Rank, Websites Don’t…

I was reminded by an article in the yoast blog on homepage SEO, that it’s pages that rank, not sites themselves. A clear focus upon content and individual pages is really one of the first steps to get any website ranked. It’s not what you see visually or read about on the home page. In more »

Meta Keywords & Descriptions Don’t Help Rankings

There’s a lot of misconceptions around the use and value of the keywords meta tag and meta descriptions when it comes to getting a website ranked in Google. I commonly hear of web designers and SEO people spending time on both the meta descriptions and meta keywords, adding this into the site or page headers. more »

Should SEO be Taught at Universities?

This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. Yey! At present the business owner and designer just ‘hope’ Google is kind enough to send them traffic after some basic keyword work and maybe submitting the site to a more »