search marketing
Online Directory Listings – Are They Worth It?
A number of my clients have been pestered by various directory providers the last few months, each selling a variety of products to help them be found online. But are these services any good?
Read more on Online Directory Listings – Are They Worth It?…
Here’s the 12 major reasons Google hates you…
Not getting your share?
Successful websites get lots of traffic, with around 70% sent from Google.
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Site not well optimised for phrases or keywords that people actually search for.
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Site pages and their headings (H1/H2 tags) are poorly chosen and/or not relevant
6 Ways to BE FOUND online
Much of our time these days is around building websites for clients that ‘GET FOUND’.
In many respects, it’s never been more difficult. Competition is high for all sectors and keywords with millions of sites found. Any success comes from a complex art of on-site and off-site strategies. And when you talk to the ‘experts’, few agree on what works best. There is no single magic fix. Just hard work. However with Google sending most sites 60-70% of their traffic, the need for business to appear on Page one of Google is dire.
So, you’ve just shifted premises. Did you tell Google?
Been doing a few updates for clients on their Google Maps (places) listing recently. It’s important to be listed in and have a verified listing for maps, especially if you’re a small business having a street address. It can be a short cut to page one of a search.
Read more on So, you’ve just shifted premises. Did you tell Google?…
Google AdWords – Why it’s becoming popular
Our main job is building websites these days, with a focus on search optimisation. i.e. Ensuring that when people go looking for your business, you’re found on page one of Google, Yahoo or Bing.
Spam, Scams and Websites
A friend forwarded me an email this week via one of those ‘deals’ sites. Normally, it’s for a fashion item, hotel or restaurant bargain This was quite different. Someone selling websites for $99! 
Your new business card…
Looking for more leads? Handing out the old business card doesn’t work like it used to. The new reality is clear today.
And your new referral partner? Facebook
Online Advertisers Losing Control
Online advertising, specifically around search marketing using Google SEO or AdWords hasn’t really taken off here in New Zealand. We’re years behind the rest of the developed world when it comes to promoting ourselves online using Google*. New Zealand’s still in “Kindergarten” as an Auzzie SEO specialist remarked to me recently. I think he’s wrong. Playcentre is as closer analogy.
Converting Your Toughest Visitor
…. Talk to any web designer or developer about conversion strategies and they’ll mention things like design, flow of a website, interactivity features etc. Copywriters will talk of the offer or message.
YOU like your website but does Google?
SEO and the ability of a website to ‘be found’ by Google is ever-changing. Unfortunately design schools seldom teach the intricacies of search marketing – Which is why most small business websites today are ranked low by Google and will never get to Page One.
All advice and opinions here are offered freely on a no-liability basis.
