Website Marketing
Digital Summit 09
Earlier this year we attended the Clemenger Digital Summit here in Auckland. An interesting event that drew a huge audience of over 500 with a follow up one in Wellington. The focus was upon new media and some innovative case studies. Of the dozen or so superb presentations, I’ve selected the opening talk below to show you.
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Share on FacebookBlogs or Websites – What’s Best?
There’s numerous options today to be seen on the web. Traditionally, you went out and hired a ‘web designer’ to build you a slick website. They examined your brand and discussed design criteria, then built a 4 or 6 page site for a fee ranging from $1,000 to $5,000 or more..
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Share on FacebookEasy 15% More Sales for Online Shop
Online underwear merchant Bare Necessities in the US, long renown for running successful, highly segmented and targeted email campaigns, tried something new – Coordinating a personalized full colour, hard copy postcard campaign with their e-mail, to a segment of its customer file. The result? A huge increase in sales from those who received both marketing messages.
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Share on FacebookWhy Online Advertising is Failing us
It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. 
The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange are what we look at. Areas outside this are being ignored. This human trait does a superb job of filtering out of unwelcome, unrequested marketing messages.
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Share on FacebookLatest eCommerce Conversion Rates
Here are the top 10 (US) converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. To date no figures are available for NZ websites, although we expect the 10 best sites here to be much lower.
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Share on FacebookMost Still Prefer Real Stores
Whether you’re a retailer or service provider, your website is what people will most often turn to after learning about you through the various online or offline media channels. First impressions and offer counts, as is your ability to quickly provide them with the products or information they came looking for.
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Share on FacebookIs a 35% Response Rate Rise Enough?
I read an email from a copywriter recently, claiming a 35% improvement in response rates for a client campaign. Sounds interesting I thought, this guy must know his stuff.
However statistics aren’t always what they seem and this is commonly the case on the web where bold claims are commonplace. It’s a great place for scammers. In this case the 35% claim was technically correct, but I eventually discovered that the 35% came from an increase in response from 1.0 to 1.35%, which in real world terms for this particular client, only turned into a few more sales. A small handful of dollars…
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Share on FacebookMy Website isn’t generating leads!
Here’s a typical small business complaint
"My web site isn’t working! No one is visiting and I’m not getting any new clients. What’s the best way for me to get found on the Internet; should I buy GoogleAds; start a blog?"
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Share on FacebookA Word Is Worth 1,000 Pictures
By David Cross
For almost a month, “Alma” went back and forth with her Web developer on which illustration to use on her company website’s homepage. Should it be the lavender flowers? The bluebell-carpeted scene of springtime in the woods? Or would the photo of the healthy-looking young yoga instructor best convey what the site was about?
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Share on FacebookIntroducing PURLs – The New Treasure
What may be hotter than Web 2.0? Personalised URLs (PURLs).
42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them
The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.
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Share on FacebookAll advice and opinions here are offered freely on a no-liability basis.
