Using content and articles to promote yourself or your business isn’t unusual. Companies have had advertorial articles written up in magazines for decades. But magazines readership if falling whilst online readership continues to climb. The most popular online publishing system without doubt is a WordPress blog. Established in 2003 this platform has continued to grow in power and popularity, the technology behind 25% of all new sites going live in the US. In terms of market share WordPress is now way head of all competitors.
Failure of business website projects is common. The World is littered with nice looking, expertly designed websites that produced little, if any business or sales results. And it can occur with $50,000 sites as often as $5,000 ones. It’s said that over 75% of business websites today fail to meet the owners sales or business expectations.
With the market flooded with smartphones and tablets these day, you’d think more businesses would be catering to the mobile users. They’re not. As my US colleague has reminded me more than once… “If you want to know what the internet and online marketing was like ten years back, go to New Zealand”
One of my clients rang this morning, frantic over a new competitor website he discovered. Much of his business comes via facebook and good placement in Google search results, with thousands visiting each month. This new site seemed a major threat. Certainly the visual appearance and functionality was indeed stunning. It was one of those $30,000 shopping/directory websites, likely assembled by a team of skilled graphic designers, in this instance utilising the respected Adobe catalyst platform.
We’ve had a lot to say in recent years around the coming demise of directories like Yellow, Finda, Gopher, Localist etc. These each compete head on with Google and in every instance I’ve seen, provide a tiny fraction of the leads, typically say 20 leads per month vs 1,000 leads via Google. The stats confirm these all-purpose directories are a waste of time and money as a means for any business to get new customers. In my book they only exist through the use of high pressure sales tactics and the gullibility if business owners.
Yelp has arrived, complete with all the features available in the US. Local businesses and consumers will be the big beneficiaries. Losers include local competing directory providers like finda, localist, menus, dineout and others. The Yelp system can largely replace what most others can offer consumers looking to track down good businesses to deal with. And Yelp do it better and cheaper too. i.e. FREE.
Websites running open source software like WordPress and Joomla have had a busy week. Last Friday morning saw the emergence of some serious bots scanning the internet looking for sites with ineffective passwords and security. (Ref nextweb article).
Announced this week by Google is Google Now. Upon viewing the intro video, I immediately thought of one of my earlier posts on this site back in September 2008. It was an interview by Marketing guru Seth Godin, below. In that old interview, he outlined what he thought web 3.0 and web 4.0 would be and it seems Google is now getting close to this concept.
Today we setup a local WordPress Meetup group. For those few that don’t know what a meetup group is, it’s a forum that brings people of similar interests together, physically. The meetup website helps organise and promote real events. Whether your interest is food, movies, hiking, yoga or internet marketing, there are millions of groups established around the globe – Over 50 meetups each week across Auckland alone.
There’s been a lot in the news recently about local retailers complaining about unfair competition from offshore providers like Amazon etc. They don’t have to include gst. A wider choice and a lower cost in most cases. Radio NZ’s recent future of shopping discussion talked with a number of upset Wellington ‘High St’ retailers.