Website Marketing
Is a 35% Response Rate Rise Enough?
I read an email from a copywriter recently, claiming a 35% improvement in response rates for a client campaign. Sounds interesting I thought, this guy must know his stuff.
However statistics aren’t always what they seem and this is commonly the case on the web where bold claims are commonplace. It’s a great place for scammers. In this case the 35% claim was technically correct, but I eventually discovered that the 35% came from an increase in response from 1.0 to 1.35%, which in real world terms for this particular client, only turned into a few more sales. A small handful of dollars…
My Website isn’t generating leads!
Here’s a typical small business complaint
"My web site isn’t working! No one is visiting and I’m not getting any new clients. What’s the best way for me to get found on the Internet; should I buy GoogleAds; start a blog?"
A Word Is Worth 1,000 Pictures
By David Cross
For almost a month, “Alma” went back and forth with her Web developer on which illustration to use on her company website’s homepage. Should it be the lavender flowers? The bluebell-carpeted scene of springtime in the woods? Or would the photo of the healthy-looking young yoga instructor best convey what the site was about?
Introducing PURLs – The New Treasure
What may be hotter than Web 2.0? Personalised URLs (PURLs).
42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them
The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.
Seth on Web 2.0 – Where it fits
All advice and opinions here are offered freely on a no-liability basis.
