This is the blogsite of Media Technologist and Web Developer, Kevin Trye

In today’s marketplace direct marketing is digital marketing. Direct Response Marketing, be it via the web, text, email or personalised print on paper.

It’s also undeniable that the internet’s role is more critical than ever in stimulating action as well as creating the interaction. A Direct Marketing Association study suggests that over 33% of people respond to a direct mail [or email] piece by going online. Additionally, more and more direct marketing campaigns are now cross-media having a mix of Direct Mail, Signage, Website, Email, Twitter, PR, Video, even Mobile components. The trick is finding the right mix and then implementing it in a fast and cost-effective manner.

Kevin Trye, Website Consultant, Technologist and Publisher

We also run Printnet, providing website coding and e-marketing services for the design and print industry. Contact Details: Ph 022 154 5259 or just email me at zn.oc.gnitekramlatigidnull@nivek