Sometimes it’s a obvious things that can make a big difference. How would you like to double your mailing response rates AND sales within 30 days? Here’s an idea I stumbled on courtesy of the Dan Kennedy website here. (I’m a big fan of Dan and his crew, often recommending other small business owners subscribe to their monthly mailers).
Here, it starts with your existing mailing database of happy clients, but then the idea is to send out postal mailers to their neighbours. When you think about it, you’re kind of using a referral technique, but in a cunning, low cost way. One of the elements of this strategy I’m looking into, is how easy it is here in NZ to find out those neighbours names, as well as the obvious addresses. It would appear to be easy in the US market.
There are perhaps privacy concerns. However one can’t but marvel at the general idea. Some of the comments from readers of the original article are just as interesting…
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