Email marketing is one of the most talked about marketing topics on the web, second perhaps only to SEO (search engine optimization). But it takes a lot more work tha most realise. Often cheaper than printed direct mail promotions, getting bottom-line results isn’t any easier.

As mentioned in a previous article, email has changed a lot in just a few years. Once you only had to worry about getting the best subject line and content. Now there’s spam, deliverability and legal issues to content with. This diagram outlines the 8-point checklist to a good, effective email campaigns and will form the basis of articles and workshops planned for 2009.

It’s interesting that most of these points could equally apply to traditional direct mail marketing, proving that it’s not so much the media used, it’s the message and execution that’s important.

Check back for details soon…