In the interests of killing off more sacred cows, today we question the need for tradition field salespeople (not those pesky telemarketers), in our fast-paced, internet world. Don’t get me wrong, I’ve a lot of respect for several salespeople I’ve met and simply can’t do what they do. I tried various sales roles a few times in my long lifetime, and really, I was no good at it. (Us engineers are simply too analytical and prone to only tell the truth, the whole truth and nothing but the truth. It’s a curse…)

I think this is the fear many small business owners have too. If they hire a new person to boost fledgling sales, will they do the job? At an average investment of over $70k per annum, for small businesses in particular, taking on a new salesperson is a high risk option.

Could the internet replace the salesperson?

Some say it can. Here’s a delightful interview with marketing guru and business trainer Winston Marsh a few years back. Winston is a popular speaker and marketing trainer in Auzzie, working with small business owners in australia and NZ to help them promote themselves in traditional as well as online channels.

Here he talks of a simple strategy of how the internet can be better used in small business, often replacing the need to hire a costly salesperson. This strategy is so obvious and simple, I’ve yet to work out why everyone isn’t doing it!
Winston Marsh Tips

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