Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King."
However if you’re selling, there may be a bigger elephant in the room. Is it just the message, or the fact that we’ve made a connection? If you’re in sales and working with established clients, the message or offer may not be important. It’s the connection and fact we’ve taken the time is the key – Relationship selling concepts come to mind. We’ve spoken a lot on this blog about the emotional factors when selling. An article on what new strategies to employ with email marketing being the most recent. (Read more)
It perhaps emphasises the need to remain human when selling. Less of the old ‘hard sell’. Local guru Sean D’Souza of Psychotactics had an interesting observation on all this in his weekly podcast. Take a listen…
Be sure to signup to his newsletters. Better still, buy his book, Brain Audit – Why Customers Buy