Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived.
Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products.
Click on the audio mp3 icon to listen to Seth Godin
This is a short 5 min extract of an amazing gem-filled 50 minute interview with Seth by John Jantsch of DuctTapeMarketing where he introduces the concept of building a ‘Tribe’ to gain credibility and sales growth.
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