Adding Mobile to your Next Mailer
Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-25 year olds. But now, it’s not just having people respond via an SMS code as we’ve seen in TV ads.
New Cool Print-to-Mobile Tools
Instead having people attempting to key in those long text messages or website addresses on their phone, we use the mobile phones’ built-in camera to do it all for them. i.e. To start, the phone instantly captures specific instructions from any printed item. e.g.:
Just snap a photo of the barcode which then:
- tells the Phone web browser to go directly to the product providers webpage for more information, even to buy the product or
- prepares the phone to email or forward a special message on, with a link back to the suppliers web page with a special offer or
- simply tells the phone to just save the details into it’s built-in address book or perhaps use the message as a discount voucher.
All this could be very handy if say you see a promotion on a magazine ad, website page, on a building, even street, realty or bus sign, and don’t have time to take down all the details. Now you’d just snap a photo of it and the special QR barcode (left) included in the photo. This provides the information for the phone to do its special ‘thing’, like sending you to the corresponding website on that product or property or translating it into readable text. This will really come into it’s own this year as more people upgrade their phones as the newer 3G networks expand.
Simply TXT QR to 710
But why wait? Many Vodafone users here with the modern camera phone may already have this QR capability today and don’t know it. Simply TXT QR to 710. They then get a link to download the correct free QR Code reader. (For full details click here)
As discovered overseas, it’s certainly a great way to connect with a youth market that’s notoriously difficult to reach – not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz.
Looking for more neat QR code ideas? View the videos below:
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