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SMS or Die – Part 2

bts When we send out a marketing message, what’s emerging as the best response channel? Reply Post, Phone, Email, or Website?  Well, none of the above. It’s TXT messaging.

You’d never know it by looking at TV, Radio, Outdoor or Print promotions today. Most still cling to the old 0800 phone number, even though it hasn’t been the crowd favorite for many years. It seems that most ad agencies and marketers today are still locked in the past, and it’s likely costing them in lost sales.

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Why Online Advertising is Failing us

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. heatmap_blog

The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange are what we look at. Areas outside this are being ignored. This human trait does a superb job of filtering out of unwelcome, unrequested marketing messages.

Read more on Why Online Advertising is Failing us…

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