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SMS or Die – Part 2

When we send out a marketing message, what’s emerging as the best response channel? Reply Post, Phone, Email, or Website?  Well, none of the above. It’s TXT messaging. You’d never know it by looking at TV, Radio, Outdoor or Print promotions today. Most still cling to the old 0800 phone number, even though it hasn’t more »

Why Online Advertising is Failing us

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page (left). Those areas in red and orange more »