Bills
Marketing for (and by) Accountants
The next wave of marketing will originate from your accounts department. 
Better , more effective use of statements and invoices are coming to help market products and services to your customers – And it’s not just throwing in more promotional inserts in with the bill.
Transpromo – The New Route to Revenue
For many years, companies have included promotional inserts into bills, statements and financial mailings, but the effectiveness of those inserts diminishes every year as customers often bin them immediately and only read and keep the document with their information on it.
Eco-friendly Billing Saves 60-85%
Councils, Utilities, Publishers and Businesses generally are looking for savings. A large client base is nice but it brings with it extra large overhead costs.
The mailing of bills, reminders and statements every month is one such expense. It’s guaranteed to rise this year as paper, processing and Postal fees increase. For larger organisations these costs can easily exceed $500,000 per year. And fewer people are paying on time meaning more reminder notices are needed… Then there’s new pressure coming from consumers and ratepayers. Many now expect their bills to be delivered online. It’s seen as more efficient, convenient and a welcomed ‘green’ strategy.
Transpromo – How NOT to do it
Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort.
Better Billing with Transpromo
A concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies possible. TransPromo is the 
mixing of transactional and promotional documents in a single envelope or e-bill. It is becoming a common and smart business practice for some of the largest billers in the US, Europe and Australia, including telecoms, utilities, health care organizations, financial institutions and banks.
All advice and opinions here are offered freely on a no-liability basis.
