For many years, companies have included promotional inserts into bills, statements and financial mailings, but the effectiveness of those inserts diminishes every year as customers often bin them immediately and only read and keep the document with their information on it.
A concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies possible. TransPromo is the mixing of transactional and promotional documents in a single envelope or e-bill. It is becoming a common and smart business practice for some of the largest billers in the US, Europe and Australia, including telecoms, utilities, health care organizations, financial institutions and banks.