Bills
Transpromo – The New Route to Revenue
For many years, companies have included promotional inserts into bills, statements and financial mailings, but the effectiveness of those inserts diminishes every year as customers often bin them immediately and only read and keep the document with their information on it.
Transpromo – How NOT to do it
Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort.
Better Billing with Transpromo
A concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies possible. TransPromo is the 
mixing of transactional and promotional documents in a single envelope or e-bill. It is becoming a common and smart business practice for some of the largest billers in the US, Europe and Australia, including telecoms, utilities, health care organizations, financial institutions and banks.
All advice and opinions here are offered freely on a no-liability basis.
