There’s numerous options today to be seen on the web. Traditionally, you went out and hired a ‘web designer’ to build you a slick website. They examined your brand and discussed design criteria, then built a 4 or 6 page site for a fee ranging from $1,000 to $5,000 or more..
Dead contacts is dead money. All organisations today should be aggressively looking at their own mailing databases to cull out the deadbeat names and contacts that clearly are just draining resources and cash. Mail smarter, and grow your revenue streams by mailing less, but with more impact.