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Double Your Rewards

rewardsNearly everybody is in one or more loyalty programmes these days, basically to get those discounts, rewards or airpoints.

These reward programmes have to be done right. In an excellent article by Geoffrey De Weaver "… consumers do not mind sharing information with retailers as long as they receive worthwhile, personalised benefits…  54% of Australian consumers have at least one reward or loyalty card, and 69% tried to use a loyalty card as often as possible. Importantly, both figures are trending north…  posNever lose sight of the top 20% of your customers who generate the majority of your sales and profits…"

Read more on Double Your Rewards…

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