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High Response

This tag is associated with 11 posts

How often should you mail?

Marketing today should start with building up a database of your existing, best customers – Don’t waste too much time  seeking out new ones, which always takes longer and is 5x more costly.  And every promotion designed for existing customers must accomplish two critical objectives… FIRST, it must produce a sale. DUH, right? Every promotion more »

Firms Hold Fast to Snail Mail

Despite the Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers Wall Street Journal, 12 January 2010 Looking to cut costs amid the recession, Alicia Settle initially thought it would be a good idea to eliminate her company’s annual direct mailing. But after swapping snail mail for email, saw more »

Show Me the Money [with More Channels]

by MaryEllen Tribby Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. [Many marketers forget this]. We don’t expect you to use all of them all of the time – but you should know what your options more »

Retail Marketing Opportunities Never Better

Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study. The core conclusion? Better Customer Data Integration and Analytics is seen as more »

Easy 15% More Sales for Online Shop

Online underwear merchant Bare Necessities in the US, long renown for running successful, highly segmented and targeted email campaigns, tried something new  – Coordinating a personalized full colour, hard copy postcard campaign with their e-mail, to a segment of its customer file. The result? A huge increase in sales from those who received both marketing more »

Most Still Prefer Real Stores

Whether you’re a retailer or service provider, your website is what people will most often turn to after learning about you through the various online or offline media channels. First impressions and offer counts, as is your ability to quickly provide them with the products or information they came looking for. Most Still Prefer Real more »

Is a 35% Response Rate Rise Enough?

I read an email from a copywriter recently, claiming a 35% improvement in response rates for a client campaign. Sounds interesting I thought, this guy must know his stuff. However statistics aren’t always what they seem and this is commonly the case on the web where bold claims are commonplace. It’s a great place for more »

What’s in a Name?

Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the digitally printed document. We see it weekly in our bills, statements and company letters. What’s more »

The Rafi WOW Factor

Rafi Albo of Segmarketing Agency, recently toured New Zealand. An expert in the loyalty marketing industry, he showed us how with personalised one-to-one marketing techniques, he helped clients achieve double-figure response rates in over 300 marketing campaigns. In a high energy edge-of-the-seat two hour workshop, he showed off his strategies, samples and a dozen case more »

Shocking 1700% Revenue Increase

One of the most exciting personalised marketing campaigns I’ve read about is Taser International’s PURL campaign utilising personalised Print, Email and Website. They provide us some real-world numbers of how cost-effective new PURL marketing can be compared with traditional methods of sales lead generation. In a large campaign over many months, they expertly compared the more »