If you’re in sales, getting clients to make a decision can be frustrating. We’ve shown them the features, huge benefits and have a stunning deal – An amazing ROI too that screams out for action and quick implementation. After all, we can make (or save them) loads of money – Yet they do nothing…
Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King."
Selling they say, is a numbers game and if you listen to email marketing experts they’ll tell you that email is the best value. Tell people about your product or services with carefully crafted emails, and sales will surely follow. But I believe the reality is somewhat different, and I’ve figures to prove it.
I recently heard an intriguing podcast interview on Duct Tape Marketing with Dr Susan Weinschenk, author of Neuro Web Design: What makes them click?
Susan simply reconfirmed from an academic and ‘brain function’ viewpoint, what good marketers have known for many years – That many of our decision making process, including those around buying decisions, are triggered firstly by the unconscious mind. The rational, logical processes come in second.