Marketing campaigns span every marketing channel today – from television to direct mail… e-mail to radio… telemarketing to Internet… mobile and beyond. The world of marketing is changing all the time, but the one thing that has remained unchanged is the fact that "Copy Is King."
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Share on FacebookSelling they say, is a numbers game and if you listen to email marketing experts they’ll tell you that email is the best value. Tell people about your product or services with carefully crafted emails, and sales will surely follow. But I believe the reality is somewhat different, and I’ve figures to prove it.
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Share on FacebookNo, it’s not about bad, high pressure tactics. It’s about you. How your brain works when you’ve a buying decision to make. How you react when making decisions. The Psychology of the buying.
Read more on The Dark Side of Marketing…
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