Ironically, with tough times approaching, there’s loads of marketing ideas and tools that really help out non profits and charities.
The biggest trend is making better use of email marketing, but in an expertly planned, super-coordinated manner. This means integration with other media channels as well as methods that better track and monitor what we’re doing. The biggest immediate benefit is undoubtedly the savings in postage. For many charities, this can be thousands saved per annum. There’s also postage savings possible by ensuring your database is optimised and certified for accuracy.