The biggest trend is making better use of email marketing, but in an expertly planned, super-coordinated manner. This means integration with other media channels as well as methods that better track and monitor what we’re doing. The biggest immediate benefit is undoubtedly the savings in postage. For many charities, this can be thousands saved per annum. There’s also postage savings possible by ensuring your database is optimised and certified for accuracy.

Enter Web 2.0

Better using of social media and viral marketing is the biggest trend and opportunity for charities. It’s a strategy often recommended by marketing guru Seth Godin who calls it the megaphone approach – Helping your best supporters promote your work.

Videos – When it comes to website strategies, mini videos should play a big part too, doing a better job of engaging people. Done well, it generates a strong emotional, giving response.

Today it’s relatively easy to do and when part of a our personalised direct mail, email and purl landing page campaign, it can be really effective in drawing in new supporters and donations.