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open rates

This tag is associated with 2 posts

Email Marketing – How to make it work

Selling they say, is a numbers game and if you listen to email marketing experts they’ll tell you that email is the best value. Tell people about your product or services with carefully crafted emails, and sales will surely follow. But I believe the reality is somewhat different, and I’ve figures to prove it. We more »

Are Our Email Open Rates Fixable?

Remember Debbie Mayo-Smith? She was super popular here a few years back (and still is), telling businesses the power of email marketing. It was all simple and cheap. Anyone could do it. And she was right… How times have changed. Now there’s multiple delivery issues, poor open rates, filtering and strict anti-spam legislation to contend more »