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Adding Mobile to your Next Mailer

Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-25 year olds. But now, it’s not just having people respond via an SMS code as we’ve seen in TV ads.

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Small is the New Big

Remember that scene in Back to the Future 2 when they transported Marty (Michael J. Fox) into a disastrous future? His high tech home had a big interactive screen for news and video-phone communication. I think this science fiction view of the future, which was a popular back in the 80s, will be way off the mark.

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Hot tip of the month

Zero results with your Yellow Pages and Print Ads this month? Most people bypass Yellow and use Google to find new suppliers.

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