RafiAlbo
The Rafi WOW Factor
Rafi Albo of Segmarketing Agency, recently toured New Zealand. An expert in the loyalty marketing industry, he showed us how with personalised one-to-one marketing techniques, he helped clients achieve double-figure response rates in over 300 marketing campaigns.
How to Get a 74% Response Rate
This Rafi Albo video segment talks of his super-successful campaign for Keds Kids
Background (Extracted from NZ Marketing Magazine)
Client: Keds Kids (Israel’s equivalent to Pumpkin Patch). Agency: Segmarketing
Objective: Promote upcoming winter fashion to the most profitable 25 percent of customers
Transpromo – How NOT to do it
Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort.
It Started on TV
This was an interesting case study from Rafi. It started with a TV campaign, below, which actually was just part of a larger cross-media effort. Extremely powerful and super-effective.
Here, Rafi outlines the background. Cool stuff.
All advice and opinions here are offered freely on a no-liability basis.
