Transpromo – How NOT to do it

Kevin T — Thu, 18 Dec 2008 21:08:00 +0000

Here’s an extract from the Rafi workshop. Here he talks about a transpromo marketing exercise by Diners in Israel. It provides us insight on how not to do it. Unfortunately, most campaigns are done this way and this amazing new technology and opportunity gets blamed for the poor results. Lesson? Don’t leave transpromo marketing entirely in the hands of your IT department ! It must be a team effort.

My Digital Marketing Blog » RafiAlbo

Transpromo – How NOT to do it