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This tag is associated with 6 posts

Mobile Marketing – Some Real-world Stats

It’s hard to get numbers on mobile marketing’s effectiveness locally, since we’ve hardly started here in NZ, even though our mobile phone penetration and usage is high. (In Japan mobile marketing + coupons are commonplace). However I recently came across some useful numbers out of the US market. It came from a mobile provider servicing more »

Retail Marketing Opportunities Never Better

Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study. The core conclusion? Better Customer Data Integration and Analytics is seen as more »

Restaurants – Natural Affinity with Mobile

In a hint of what’s to come here in 2009/10, a just-released survey from the popular urbanspoon restaurant website in the US has shown a dramatic increase in mobile phone access. Of their visitors on the web, 74% come from Google. Of their visitors through mobile devices, 99% come through the iPhone (they have one more »

Birthdays Bring in the Customers

Marketing people like to be creative. Some will not openly admit that they loathe data because it’s just not fun to look at spreadsheets, graphs, and charts compared to designing something. However, creatively using data about customers can contribute to the customer’s experience in so many ways. That doesn’t mean a birthday card should be more »

Restaurant Rewards

Here’s an interesting concept from the US – One we’re sure could work here in New Zealand. All it needs is a simple way to build up your list of recipients through our own personalised direct mailers, smart email and purl marketing toolsets. Sales are up 24%! “Customers keep coming back. Nobody eats birthday dinner more »

Starbucks – It’s the Experience, stupid

In the consumer marketplace, Starbucks has become a household name. Marketing gurus have held them up as a fine case study for many years. Seth Godin once commented on their cunning marketing plan. “I’ll meet you at Starbucks” – This was the catch cry of millions of Mums and business people wanting to get together more »