SEO
Is Direct Traffic Better Than Google Traffic?
Not all web traffic is equal and understanding the value of direct traffic can help online retailers hone their marketing.
“Direct traffic” is web traffic you get from people who already know about your website or store. They either click a bookmark to come to your site or type your site’s URL directly into their browser’s address bar. By comparison, “search engine traffic” comes from people that probably don’t know about your site. They were looking for a keyword or phrase and your site just showed up in the results on Google, Yahoo!, or MSN’s Live Search.
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Share on FacebookGoogle sends the most leads to your site, Right?
Hands up those that believe that Google is the main method of driving people to your website and that the more you spend on GoogleAds and SEO, the better?
Sorry to disappoint. Yes, many people will use Google to find out about you or get to your website. But, the bigger question is what gets those same individuals to do a search in the first place? What’s the ‘original’ motivator that got them to your website the very first time to buy your product or service? Surprisingly, it’s most often offline forces. e.g. Printed materials, TV, Word of mouth referrals etc.
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