Seth Godin – Building Brands or a Tribe?

Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived.

Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products.

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Seth on Web 2.0 – Where it fits

Seth Godin is arguably the world’s number one marketing guru. The author of a dozen top-selling marketing books and a respected business entrepreneur.When it comes to Web in marketing, his perspectives are always the best.

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