// archives


This tag is associated with 2 posts

Seth Godin – Building Brands or a Tribe?

Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived. Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products. sethgodin.mp3 Click on the more »

Seth on Web 2.0 – Where it fits

  Seth Godin is arguably the world’s number one marketing guru. The author of a dozen top-selling marketing books and a respected business entrepreneur.When it comes to Web in marketing, his perspectives are always the best. Here he outlines how the web has developed as a marketing medium and where it’s going. His most popular more »