I must admit, a year ago I wondered why I even bothered reading about social media. I didn’t see the point of it for sales. All the businesspeople I spoke to then that had setup a Facebook page or Twitter account simply didn’t see the ROI. Many found other ‘business-like’ communities like Linkedin ten times more effective.
We’ve long resisted the move to include social media in this blog. I initially saw it as a tools for the young and colleagues worldwide in sales revealed that their time spent on Twitter, Facebook etc simply wasn’t giving results compared with more traditional lead generation strategies like referrals, trade shows and general networking. Linkedin, the business networking site they found of some value to the bottom line, but little else.