// archives

social media

This tag is associated with 2 posts

Social Media – I was Wrong

I must admit, a year ago I wondered why I even bothered reading about social media. I didn’t see the point of it for sales. All the businesspeople I spoke to then that had setup a Facebook page or Twitter account simply didn’t see the ROI.  Many found other ‘business-like’ communities like Linkedin ten times more »

Don’t Cold Call, Social Call

We’ve long resisted the move to include social media in this blog. I initially saw it as a tools for the young and colleagues worldwide in sales revealed that their time spent on Twitter, Facebook etc simply wasn’t giving results compared with more traditional lead generation strategies like referrals, trade shows and general networking. Linkedin, more »