An independent investigation into the NZ Yellow Pages New Online Services
Yellow Pages new CEO, Scott Pomeroy has a grim task ahead. Transforming Yellow into a true online marketing services provider. One of his first stated goals is to work closer with Google and they recently signed up to become a Google AdWords Reseller. Earlier Yellow CEOs talked about working with Google too. Here’s an article dating back to 2009 which just resulted in Yellow using Google maps technology.
A colleague has been talking to a lot of small business owners recently. When we talk to them about their website and online marketing, a common complaint is their harassment by the local directories. e.g. Yellow pages, Locallist, Finda and Gopher.
A number of my clients have been pestered by various directory providers the last few months, each selling a variety of products to help them be found online. But are these services any good?
Most small businesses with local customers have been slow to appreciate and utilise Google search to grow their sales and provide sales leads. Not so for the business leaders who now invest much of their marketing budgets into GoogleAds, email marketing and social media. They understand that if you’re after new customers, being found and talked about on the net is critical.