We don’t normally think of video as a marketing channel, however it does make lots of sense. We’ve all been watching and coerced by TV ads for 50 years, and having your own Youtube video channel brings it all within the reach of small business. Few people realise that Youtube is the second most common place people search for content or ideas on the web!

Here’s a great summary of video for business by my favourite company, Google, who own YouTube. After using these simple toolsets in business, it’s little wonder Microsoft are falling behind in terms of small business offerings….

This takes YouTube to another level by using Google Apps business services technology. It places some handy controls and management toolsets around content over and above what Youtube provides natively to the public.

Below is a good outline of Google Apps small business offerings. Yes, there is a nominal setup and annual cost to some of these amazing Google Apps solutions and extras, but is a tiny fraction of traditional IT solutions.

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Related posts:

1. Marketing’s Dirty Little Secret
2. Google sends the most leads to your site, Right?