Website Questionnaire

This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that do not seem relevant.
Name*
Email*
Company*
Phone*
What does your company do? Products, services offered
Who are the decisionmakers
How much budget has been allocated?

What are we doing?
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.
What are your main reasons for starting a website?
Is there anything about your current website that serves you well? If so, why?
Who are you doing this for?
What are the top 5 reasons your ideal customer would visit your website?

Design Concepts
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
How do you want them to feel?
Competitors websites
Competitor 2
Competitor 3
Tell us about your competitors
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other websites you like the look of. Why?

The most important question of all - What does success look like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? e.g. How many website visitors would you expect? How many online leads per day, week or month? How many resulting sales generated? Be as descriptive as you possibly can.
What does success look like?
Any additional comments not covered above you think important or relevant

What are we doing?