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Internet Marketing

More WordPress sites under threat

bot-traffic-report-2013Websites and the net is becoming more and more infected. One recent report declared that now 61% of the internet’s traffic is non-human, being various bots, the majority being of evil intent. We see it in attacks on websites and in emails.

WordPress is ideal for the DIY market. Yet these same amateur designers or small businesses owners trying to save money doing it themselves is becoming a high risk option in terms of security. They will use those instant website installers provided by their cheap webhost and maybe a $45 theme, getting a raw site up and running in an hour, then several days working on content. But the underlying infrastructure if often less the perfect…

These sometimes very pretty websites and carts will eventually come under regular bot attacks and are far more likely to be taken down on a regular basis, annoying them and their host company, who themselves are not blameless. The widespread use of insecure or badly coded themes or plugins doesn’t help either.

Never ignore what makes a website truly successful

logo-wordhost3bWe recently setup a special website and service for those in my WordPress meetup group. The idea is to provide some professional, independent support at an affordable cost.

I’m seeing that although many webhosts, theme providers and designers provide some nice options to get a pretty website running. But what is nearly always overlooked, even when a professional ‘web designer’ is involved, is ensuring the site also: 1/ Runs Fast …  2/ Gets Traffic …  3/ Is Secure

The solution is to have a professional developer involved like ourselves (that has a passion for this area), perhaps spending a few hours to check what you (or your web designer) has done and make recommendations, repairs or hosting upgrades. Any website needs the input of geeks now, not just graphic designers who are not trained in optimising site speed, traffic or security. In fact most designers I know hate this aspect of the web and often happy to have someone else step up to help out..

Functionality, Performance [and Security] trumps good looks every time

Sadly, most home or small business websites setup by entrepreneurs, business owners or junior web designers spend all their time and money on ‘looking good’ and mimicking those printed brochures from the 1980s. Website performance, traffic, security together with the core function, getting sales leads, is largely ignored. We intend to fix that. That’s what our new WordHost service is all about.

And to be frank, this immense focus upon looks and branding over website traffic, speed or functionality is unhealthy and bad for business. Here’s a good video from fellow developer and commentator Chris Lema that sums it up well.

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