you’re reading...

Internet Marketing

Fastest Growing, Most Popular CMS – WordPress

wpWe’ve had a few things to say round the benefits of WordPress technology over the last year for small business website projects. e.g. Best small biz CMS (Content Management System) web platform. Easily optimised for Google Search. Best upgrade path. Ease of use, being the ability to self-manage content. Mobile apps and compatibility. Support etc, These amazing feature-benefits have been acknowledged by website designers and developers worldwide. Here’s the latest stats of WordPress platform adoption.

In mid 2010 WordPress was the technology running around 8% of the world’s top one million websites. Announced by founder Matt Mullenweg at WordCamp San Francisco, August 2011, the open source WordPress technology now powers:

14.7% on wordpress

Most of this growth has come from its wordpress.org downloads, being client self-hosted domains established by both amateur and professional design-developers. It’s testament to the incredible success of their new version 3 technology released late last year, that provides good CMS features, not just a blogging platform.

And for those who maintain that WordPress is ‘merely’ a blog, not a CMS, it seems that 91% of developers surveyed said they utilised the latest WordPress 3 as a CMS solution, not for its original blogging features. As we’ve maintained for the last year, WordPress allows us to build a high functioning, good looking website, in around half the cost of other CMS platforms like Joomla, or traditional html based designs.

Google TrendsThe next most popular open source CMS platform is the long-standing Joomla, running around 3% of websites. Others falling below this are Drupal, Mambo, Silverstripe and the thousands of custom, proprietary-built CMS platforms out there.

But Wait there’s more…

The other even more staggering statistic is the number of NEW websites registered in the US that are deciding to run using the WordPress 3.2 platform instead of other CMS or traditional html sites.

22% of new sites on wordpress

World domination springs to mind…I believe that it’s not so much taking market share from other CMS providers, but more likely allowing businesses to have a slick content-managed website that’s more easily found online, instead of building a boring, static one, based upon traditional html programming. Almost half my own web development work the last couple months has been helping others convert their Photoshop or html designs, to run on a WordPress platform. The cost to do this isn’t high. Often just a few days work.

The obvious popularity of WordPress is encouraging, especially for small business owners on a limited budget. Amazing features at a low cost. It also has slick toolsets to interlink with Facebook and social media, which is important these days. And for the cost of a US$50 plugin, is 100% optimised for viewing on the latest mobile phones.

p.s. Also read 15 million downloads!



3 Responses to “Fastest Growing, Most Popular CMS – WordPress”

  1. Does anyone know what percentage of NZ websites are running WordPress?

    Posted by Sam | August 22, 2011, 2:35 pm
  2. Sadly, we believe it’s under 1% with only around 50 WP developers like us here. New Zealanders may be great innovators and new technology adopters in some areas, but unfortunately, not here. We’re 3-5 years behind the US market with most businesses still running standard static html websites, or costly, locally built, proprietary CMS options that are years behind WordPress.

    However for those here deciding to take the plunge into WordPress, will have a distinct marketing advantage over their competition. e.g. Lower site build costs, lower running costs and most critically, more Google traffic…

    Posted by Kevin | August 23, 2011, 11:35 am
  3. My web designer says the home-built CMS we use is just as good as WordPress and there’s no reason to change. Problem is, we just don’t get any website traffic. I see no return on the $4,500 I spent. Maybe WordPress is a better option?

    Posted by Dale | November 11, 2011, 11:35 am

Post a Comment